Q1. What is the story behind XD Cinema? How it started and what is the inspiration?
A. The promoters of XD Cinema have travelled around the world and have experienced many different entertainment facilities and wanted to bring difference in the nascent Indian entertainment industry. Then they nailed down to the highly entertaining and lucrative business model XD Cinema and launched the first theater in Express Avenue, Chennai, The first of the kind in Chennai.
Q2. What are the services that XD Cinema deals in?
A. XD Cinema is the highest technology available in the 4D / 5D concept in India which is a complete family entertainment zone.
Q3. What strategies you employ to maintain the standards of your company?
A. Highest quality, new movies every month, very high publicity with celebrity launch, well rewarded employees and most importantly highly excited and satisfied patrons.
Q4. What are the future expansion strategies?
A. The promoters have already explored into other indoor entertainment facilities including Snow Play, a real snow play area maintained at minus 5 degree Celsius and a real cool place to have fun. Followed by that is “The Magic House” the first of the kind Holographic Show in India a scintillating visual and musical extravaganza. The Magic House will redefine the quality of entertainment in India and is in par with the International standard. The promoters are also eyeing at various new indoor entertainment facilities within the next 12 months which will change entire gamut of indoor entertainment space.
Q5. What motivated you to go for franchise route for your business expansion?
A. Beyond Boundaries the owning company is inclined and now focused to bring new and different entertainment concepts. However completely experiencing the huge success from their existing 3 XD Cinema’s wanted to expand the same PAN India through the franchising model so that in the process the franchisee will also benefit from the highly lucrative business model. In addition the franchising model will also pave wave for greater expansion of the company for its other entertainment facilities with its existing franchisee partners.
Q6. How many centers of XD Cinema are currently in operation, and how many of them are running through franchise?
A. The company owns 3 prestigious XD Cinemas, 1st in Express Avenue, Chennai, 2nd in Phoenix Market City, Chennai and 3rd in Brookfield’s Mall, Coimbatore. The company has recently opened up the franchising option and has plans of opening 12 franchisee models and 5 company owned within Dec 2014. The aim of the company is to create 2 Million smiles (visitors) per annum with its company owned and franchisee XD Cinemas.
Q7. What are the basic requirements to become a franchise partner of XD Cinema?
A. A strong flair towards entertainment, a good business background, a mind to expand and grow with the company in other gamut of the entertainment facilities and certainly an investment of 125 Lakhs.
Q8. What kind of support and training you offer to your franchisees?
A. Complete Support! From identification of the right store in the right mall and in the right city, to setting up the entire facility with company nominated contractors to the celebrity launch of XD Cinema with its high PR connectivity and also to hire the right operational and sales team and train the team. Also provide continuous and ongoing technical support with documented SOP (Standard Operating Procedures) and also to provide one new movie every month after 6 months of the launch and also to provide continuous marketing support! In total we help the franchisee run a very successful business model with very less effort from the franchisee part and with minimal or no risk.
Q9. How does the brand’s franchise model could benefit aspiring entrepreneurs?
A. This is exactly the right start for the bussing entrepreneurs, which gives high return on investment, complete understanding of the business which is highly scalable to different regions and also in different dimensions with minimal or no risk on the investment. This also brings the entrepreneur to the lime light which provides a great confidence to oneself. Finally XD Cinema also creates great excitement and smiles amongst the patrons and this is a great motivator for all entrepreneurs.
Q10. How do you analyze this sector?
A . A potential and enterprising sector to enter. Entertainment industry with respect to amusement in India is atleast 20 years behind the world standard and with the increasing purchase power parity of Indians and the weekends spending being driven by the children entertainment is going to be a great boom in the Indian industry in the next 5 years. We will have a great advantage of the first movers and pioneers in the industry and can work together to make it really BIG!
Q11. What kind of opportunities and challenges are laying ahead in this sector, considering the franchise sector, which is getting bigger with time?
A. The opportunities are huge in this sector, the reason most of the 4D / 5D concept across India does not really well is because of the low investment on the product which does not bring in the WOW experience, the quality the product is being maintained, the marketing of the product itself and most importantly playing the same movies for years together. XD Cinema has completely evaluated this concept and has implemented all the necessary measures to ensure high success and great returns on a long term thus removing or minimizing the risks for the franchisee.
Q12. The future plans for next five years?
A. Beyond Boundaries shall own the first and the only indoor entertainment with world class attraction in the top metros in par or better than the world class standards. The company will also introduce various exciting and immersive entertainment facilities. XD Cinemas shall successfully running in all the metros and A cities!