Q1. Please tell us about the inspiring journey of your brand WeNirman? What were the ups and downs which you faced through pulling off your brand?
Actually, it’s too early to describe our journey as the baby has just born. We started our commercial operations from April 2016 after a stern hard work of more than 30 months for Business model research, Surveys & Feasibility validation.
Q2. Actually your brand has a very interesting name? Was there any specific reason for this name if yes, what was it?
Yeah, true it’s very interesting to hear the brand as WeNirman. It is unique as well as catchy to hear. We have gone through various names for our venture but finally came to the conclusion that WeNirman is the best option and it represents “Build with us” which practically our brand stands for.
Q3. What is the USP of your brand?
WeNirman is India’s first ever online store which gives access to a wide range of categories including electrical, hardware, bathware, lightings, kitchenware and home automation. Offering post construction materials that every homemaker looks for. It is a one-of-a-kind virtual destination for helping residential/commercial projects with accessories and home automation products, sells high-quality products at competitive prices and ships the products countrywide.
It offers Indian homemakers the flexibility to shop for all kinds of post construction needs from a single stop. The store sells products from top global brands at unrivalled prices so that every household gets only the best. The store offers free home delivery and 7 days money back guarantee on all products.
“WeNirman believes in 100% transparency in dealing with the Guests. WeNirman’s philosophy is not to call its users as Customers but treat them as Guests in all possible touch points. In today’s world of business, trust is the most important factor for long-term business relationship. We value this trust relationship with our Guests than just the transactional value, which makes us distinctive than other players in the market. We believe in providing seamless buying process for our Guests and extend our hand for personalized services for each individual taking it beyond the business and entering hearts of every guest,” says CEO of WeNirman, CA. Prashant Kumar.
Q4. What are your expansion plans and future prospects regarding WeNirman?
Expansion plan includes O-2-O (Online to Offline) model where WeNirman is offering franchise where franchisee will act as WeNirman Touch Point at their respective locations. As we have already said that trust is the most important factor, we are creating another level of trust through franchise model by having local offline presence of WeNirman.
WeNirman aims to open 100+ franchise touch points by the end of calendar year 2017. WeNirman will add at least three New Categories to the business during the year. Also we are working on WeNirman Launchpad which will serves as platform to introduce newly developed products to the Indian market. With the dedicated services of franchisezing we hope that we would soon be seeing the great results.
Q5. What kind of training and support do you provide to your franchisees?
Complete software and hardware training will be imparted to the franchise owners. Besides training, 24X7 dedicated support will be available to them covering all aspects of the business.
Q6. What are your thoughts on the Market that you provide your services to?
- Construction Market has grown by 11.5% in 2015 and 23% in 2014
- Market expected size is $200 billion by 2017.
- $1 trillion investments for infrastructure projected by 2018.
- 2 million houses to be built across 100 top cities.
- 100 smart cities & 500 Amrut cities to be built in next 3 year.
Q7. Where can you see your brand WeNirman in the next five years time?
As good as Amazon for Construction Sector in India in terms of products selection and services as well.