Van Heusen, the premium apparel brand from Madura Garments – plans to expand its product range across all its sub-brands – Van Heusen, V. (the youth brand) and Van Heusen Woman. Van Heusen, which has been increasingly projecting itself as a lifestyle brand rather than just an apparel brand, also wants to deepen its offerings in the accessories space.
Said in an official statement a company official – the Company will aggressively expand its distribution network. In the next 12 months, it hopes to add 40 stores taking the store count to 125. This also includes exclusive outlets for V. and Van Heusen Woman. As part of its plans to deepen its product portfolio, Van Heusen will soon launch an eco range – shirts made from organic cotton. Recently, the brand rolled out the ‘Van Heusen Heritage’ range in the super premium category.