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UNEXPLOED HORIZONS – EASTERN INDIA

DhanbadMarket in India is expanding immensely for every industry & especially for F&B business. Out the four zone in India, it has been always tricky to explore EAST due to its demography & other market parameter. It has been long seen that business that don’t originate out of East find it really difficult to gain ground in Eastern India, especially in the case when It’s an SME.

Taking F&B into the context, the taste, customer’s preference & food variety make it really difficult for any outside brand serving North Indian or Tandoori (Punjabi) cuisines to settle well across Eastern India, despite of the fact that people appreciate quality veg & non-veg and have a rich food culture.

In a way this provides an untapped opportunity for any brand to make its presence & reach out to millions of customers waiting for quality food at an affordable cost serving North-Indian & Tandoori delights.

Capitalizing on this opportunity; 3H Kitchen a well-known name in restaurant business from Delhi, had made its entry with its first QSR outlet in Dhanbad (Jharkhand) couple of month back & it’s getting tremendous response for its food quality. In the latest development they have signed-up the Master Franchise for Bihar, Jharkhand & Chhattisgarh region which will ensure better support, deeper & quicker penetration of the entire Eastern India belt.

In our conversation with the Director of 3H Kitchen(Mr. RohinLal) – With our partners for eastern India in place we are committed & well-placed to provide all necessary backend support to ensure that 3H Kitchen is present in all towns & districts and become a household name serving North Indian delicacies. We are focused to promote Take-away & QSR formats as these formats have the potential to reach-out much farther in comparison to Fine-dine set-up’s and even in our smaller formats we provide entire Starters and Main course range of North Indian, Chinese & Tandoori cuisines in both Pure Veg or Non-Veg formats. Moreover these formats are also quite cost effective to set-up and minimize the risk for the investors looking for F&B franchise opportunity.

Looking into the current scenario, it’s quite evident that 3H Kitchenwill become an attractive franchise option for investors of Eastern India where they can get right product & service support for flourishing its business and make a win-win proposition for all stakeholders.

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