Miniklub symbolizes quality and care.Bringing the best of everything for your kid so that they live their finest years of childhood to the fullest. The products are carefully engineered for style and comfort of babies.It makes sure about the little details to maximize every precious moment of childhood. Vijay Singh Yadav, the Director of Miniklub says that we are the fastest growing brand with over 600 multi stores across India
Tell us about the journey of your brand, what challenges did you face initially?
Miniklub as a brand was born in 2013, owned by First Step Babywear Pvt. Ltd. India’s one of the largest manufacturers of Babywear and Kids wear garments for the United Kingdom, Australia and the Middle Eastern markets. The client profile reads like a who-is-who with names like George Clothing, Mothercare, GAP, Babyshops, Debenhams, H&M, Target Australia & many more international brands.From a modest factory and 60 machines in 2002, First steps babywear has now grown into a multi-location entity with 6 factories that house over 2000 stitching machines, a design studio, a dedicated fabric sourcing & storage warehouse, and with liaison offices at Chennai and Tuticorin. Presently employing more than 5000 employees, the entity has an annual production capacity of nearly 50 million garments.
We have expertise in our field and not face much challenges ,Miniklub launched in India through distribution & on various online sales portal like amazon, flipkart etc. in 2013, after fully understanding Indian customer’s requirement and need we last year in 2017 started our Exclusive Brand Outlets (EBOs). First store opened in Jodhpur then in Guwahati,Gurgaon and journey goes on, now upcoming in Hyderabad, Amritsar,Bangalore& Srinagar by next month end.Major challenge we are facing in opening EBOs is property rental which are still on higher side.