The Reliance Industries owned textile brand Vimal is planning to expand its franchise network, which will see nearly 1,500 new retailers stocking its fabrics and apparel.
Market watchers, reading into the advertisements and communication from Vimal are of the opinion that the brand is showing indications that the extended franchises are getting roped in to enable the company get into fabrics for women and even home furnishings in the near future.
Vimal went in for revamp in 2007, and currently has 15 flagship stores and 400 plus franchise outlets. The brand is also at an advantage with the retail formats Reliance Trends and Reliance Marts. There is also a likelihood of starting e-commerce through its Web site www.onlyvimal.com.