Understanding and Catering to Specific Target Audiences The well-known fast-food chain McDonald’s has successfully adapted to the diverse customer demographics in India. McDonald’s in India provides a menu that fits [ … ]
Tag: mcdonalds franchisee
Who are the franchisees?
A franchisee is an individual or business that has purchased the right to use a franchisor’s business model, trademarks, and operating systems in exchange for an initial fee and ongoing [ … ]