Jaipur based brand, “Suti “has come up directly from the house of production, a brand that is totally dedicated to women’s clothing and creating design in a unique way, Sachin Jakhetia, Franchise Head, Wings Lifestyle Brand Suti talks about the future plans and aspirations of the company.
1:Give us a brief idea about “SUTI”?
India is the largest producer of Cotton. Even India is also the largest market of cotton garments. Cotton stands first in the choice of fabric for the garments all over the world due to the level of comfort it provides to the skin in all types of weather conditions. For the similar reasons our brand” SUTI”. “SUTI” as the name in itself suggests is a brand that is synonym to tradition, comfort and grandeur of our Indianism. It is a depiction of Indian style of attire. We in India have a major portion of year ruled by heat and sweat. In such climatic conditions we search for everything that is cool on our skin and warm for our eyes. Anything that is beauty and grand in itself is “SUTI”. “SUTI” has answer to every question as why only “SUTI”. It is a comfort wearing in aspect of – fabric material, costing, design, fashion style, grandeur, quality and anything that we may want for return of our hard earned money.
We have designs and patterns for every woman– Indian wear & western dresses, to go for all occasions, suitable for every pocket. Once “SUTI” — goes for always “SUTI”. If anyone says Why “SUTI” – we all say Why not “SUTI”? “SUTI” is made for the Young and the Youth. Anyone who is interested in keeping young and youthful chooses “SUTI”
We belong to Jaipur – famous worldwide for its unique history of printing style, natural colors. We have tried to keep these historical roots of Indian culture & tradition and endless stories behind alive in almost every design of us. We keep this tradition intact with each of our design that in some or the other way it pictures the royal history of ancient India .We try to create magic in all our designs.
Nevertheless the story continues and new history is created with each and every design that we come up with.
2:How your brand differentiates and gives edge to other brands of Apparels?
Today we are living in a world where every new idea, every new design is just a click away. All thanks to the internet and the media of course. But this is not a back stroke for us. We are the trendsetters in the fashion market. We are actually years ahead for the latest fashion. As we have a team that is dedicated for creating new designs that will be in market in the upcoming times. In this way we are those who forecast the fashion much beforehand. We create a landmark for others designers. Our designs are a milestone for others to get inspiration.
We have in house infrastructure for all manufacturing requisites in garment industry. We have our own infrastructure for Printing, dying, washing, etc. From yarn to the finished product we have our own setup for every requirement. This keeps us far ahead of all the competitors who may just use their brand tag on the dresses from market. Having every infrastructure of our own has an advantage for us.
We are the manufacturers and the same time we are providing products to many leading apparel retail chains of India. We have introduced the concept for the first time in India—Manufacturer directly providing Franchise for their products.
3.Share your brand’s USP
USP of brand “SUTI”
Any brand that marks its presence in market has to stand up in few of the criteria. Some major ones may be categorized as foll.
Comfort & Fitting: – Our every dress material in “SUTI” is designed keeping in mind they be a very comfortable wear. The fabric provides a soothing effect to the skin in all weather conditions. Cotton being a natural product is considered to be the best for all skin types. We use the best quality cotton for our dress materials.
The second most important consideration for readymade garments comes with the fitting of clothes. We have a team of well trained professionals who specially work on this factor. They keep a close watch that every stitched garments must be comfortable fit. Because the utility of clothe increases ten times if it is cut and stitched properly. Each curve is properly defined.
Quality: –Quality stands amongst first priorities. We use the best quality cotton for our garments. Quality is our motto. Because we do not believe in “Showoff” we just do not compromise the quality, whatever be the cost.
Beauty & decency:–To look gorgeous forever is a dream of every woman. Our complete range of products in “SUTI” is designed as such that they enhance the inner beauty and grace of every woman. They just adorn the lady in every female. Everyone be a school girl, college girl, working woman or a simple house wife finds “SUTI” essential in her life. “SUTI” is a complement to the beauty & grace of every Indian woman. “SUTI” enhances the feeling of young & youthfulness in a lady.
Worth: – Any product that is launched in market can only survive if it goes according to the demands & requirements of the end consumers. In the past 15 years “SUTI” has proved its worth in every aspect like price, comfort, looks durability etc. We use the finest quality of raw material in all garments.
Affordability: – Our target customer is from all sectors – Rich & poor, young & old, thick & thin, homely & working, modern & traditional. Keeping this in mind our price range is affordable for all pocket size. Our apparels are made for every occasion – be it daily routine life, any festival time, functions like birthday party or get together & even for some outing, picnic etc. Our apparels from “SUTI” provide best designs, best colors & best fabric for the woman and that too in a very affordable price range.
Life (durability):-We Indians are a bit emotional customers also. We find our sentiments attached to every purchase we do. For clothing this sentiments take a higher degree as whenever we think to gift someone the first thing that comes in our mind is a dress material. Keeping this feeling of true love we never compromise with the quality of the raw material used. We make sure that our customers have no complaints regarding the color, texture and quality of our products. Each garment comes with the guarantee of Lifelong durability. What else can one demand?
Fashion—Forecasted:-We do not boast of a brand made only for the fashionistas. Once “SUTI” — Always “SUTI”. Our products blend fashion and comfort together very nicely. The charm of style, the aroma of Youth, the magic of Love all are here at “SUTI”. We provide the forecast of fashion as we are the trendsetters in the fashion industry. We know the latest fashion that is to come in the market in future before hand and hence we get that in our garments before any other competitor. Thus we can say many other well known brands are inspired by our designs.
4: Presently, how many franchisees do you have? What are your further expansion plans via franchising?
We are present in 10 states, 25 cities and 150 outlets, spread all over India. We are coming up with 25 EBO’s. (Exclusive Brand Outlets) before the closing of F.Y. 2014-15. We are already in the verge of launching of 10 EBO’s in a couple of months.
5: What kind of support and training you offer to your franchisees?
We stand as backbone of every franchise that comes in association with us. We provide all training and with all facility required by them for successful operation of the store. We have a well maintained inventory store with us ready for dispatch whenever as and when required. We provide all those supports which are necessary to generate business from their location like ATL & BTL activities.
6:What all parameters do you follow before opening your outlet at a particular location?
The parameters that we follow can be categorized as following:
Location: – The location means the site of store. It should be on High Street/Main Market/Mall etc.
Rent of Property:-The rent of the property is also a vital aspect to keep in mind.
Women Population: – The local population is the key criteria for us. Along with it we also focus on their life style –major part of women population is working or homely, the ratio of youth population, their clothing culture etc. These few points are to be taken care of before we launch our store.
Basis of Economy: – Although this just does not make any direct effect on our stock but we do study this as this plays a key role in the dispersal of our garments. We have to know the major source of income of the local population as it has a great effect on the dressing style. Wearing a branded garment has now become a status symbol. The ladies very proudly boast of famous brands in their wardrobes. The lifestyle of the women population effects their attire choices. If they belong to a society which is outgoing and well advanced they are friendly to adopt new ideas. But this is totally adverse in the society that is bound to their traditions. They go with the old tradition. There we have to design outfits that go with the tradition & culture. There are places where a mixture of culture is vibrantly visible. Here the women are open to newer designs and readily accept them. We have new challenges and opportunities in such areas. But we have a suitable design and fits for all. We have lots and lots of categorized style in our stock and we add new with every passing day. The purchasing capacity of the local population plays a major factor.
Nearby vicinity: –We prefer to have our stores in the area that is nearby to shopping street, mall, main market college or is located at an area of high footfall. Where the women population is higher gives an extra advantage to us. The more outgoing women are attracted to our stores the more we get business. We look for the area that is in close proximity to the places where the majority of women come with a shopping mindset. Ultimately our collection is best suitable for those who are style, fashion & quality conscious. Our innovative designs and fits are the first choice of those who maintain iconic lifestyle and have a desire to look the best always.
7:How many outlets are you planning to open by this year end?
Our Plan is to open 25 EBO’s before the closing of F Y 2014-15. We are already in the verge of launching of 10 EBO’s. in a couple of months.
The actual question that matters most is not the number of outlets but that how many Franchisee outlets are running smoothly and successfully. We believe in smooth and continuous business with our partners & associates and hence go for success and ultimate customer satisfaction.
| Franchise Criteria | |
| Area: | Min.500sq,ft. |
| ROI | Pay Back Period 3 years |
| Investment | 13.5 L – 16 L |
| Breakeven | Varies with location |
| Current centers | More than 150 Outlets |