Franchise News India: American fast-food chain Subway plans to break into the upscale coffee-house market in India by introducing Subway Cafes in select locations, to attract customers throughout the day with an extended menu.
“We are launching Subway Cafe with proper coffee machines and pastries to fill the morning and afternoon part when some people don’t really want sandwiches,” Karen Eidsvik Moody, regional director-Asia at Subway, said. “As people taste evolves and more competition comes in, that also helps build the whole business,” she said.
Subway, known for its foot-long submarine sandwiches and salads, launched such cafe in the US three years ago.
Its global rival and burger giant McDonald’s had introduced cafes in India last year.
The Connecticut-based company had recently introduced Metro Decor concept, offering an upscale environment, for some of its outlets in the country.
Subway sells sandwiches starting from Rs55 in the country, one of its lowest price tags globally. Subway plans to have 700 outlets in the country by 2015, up from around 430 now.
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Source: Economic Times