Q.1. Can we start with an overview of Bikram Yoga and what inspired you to start it?
Bikram Yoga is a highly respected name in the Yoga and wellness industry. We are fully dedicated to the well-being of millions of people around the world through our exclusive 26 postures of Hatha Yoga. We wanted to improve people’s lives in today’s stressful world and more importantly, through authentic Yoga methods. So, Bikram Choudhury took charge and set up his own Yoga Centre.
Q.2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome that?
People are very much aware about the benefits of Yoga today but most of the Yoga instructors are not qualified and degrade the quality of Yoga teaching. This creates a negative image in people’s minds. Bikram Yoga provides authentic Yoga postures from authorized Yoga studios only. Trainers are thoroughly screened by us. This system made us the most trusted name in the world and now more people are getting attracted to our Yoga studios.
Q.3. What is Unique Selling Proposition (USP) of Bikram Yoga? How is your brand different from your competitors?
Bikram Choudhury, the founder of Bikram Yoga, has been promoting Yoga practices since 5 decades to the world. He is one of the most credible names in Yoga. Other USPs of Bikram Yoga include:
Exclusive Yoga Practice: We have 26 Yoga postures and 2 breathing exercises which are patented. We also perform Yoga under a certain hot temperature to improve its effectiveness.
Highly Experienced Trainers: We maintain our standard by selecting only certified Yoga trainers and we provide services through our authorized centres.
Q.4. Where have you marked your presence in India till date?
Bikram Yoga has more than 200 centres in the world and it has also made its mark in the major cities of India like Mumbai and Delhi.
Q.5. What kind of backend and frontend support will you provide to your franchisees?
- Location Hunting
- Planning the Store
- Costing
- Execution
- Staff selection and Training
- Launch
- Communication Line Up
Q.6. Where do you see your brand in next 5 years and what are your future strategies?
Yoga being an invention of India, we want to become the authentic Yoga Centre name in the country. In the next 5 years, we want to open around 60-70 centres to cater to every wellness-seeking Indian. We are partnering up with reputed business houses and training our staff to fulfil the growing demand.
Q.7. Please share the franchise facts of your brand with us.
- Total Investment: 55 Lakhs
- Franchise Fees: 15 Lakhs
- Area Required: 2500 Sq. Ft.
- Royalty: 15%
- Margin: 25-35%
- Payback Period: 24 Months