Q1. Throw some light on your brand, ‘Brick Firewood Pizza’. What interested you to create a brand in Food and Beverages Industry?
The word “pizza” was first documented in 997 AD in Gaeta, Italy, and successively in different parts of Central and South Italy. The precursor of pizza was probably the focaccia, a flat bread known to the Romans as “pains focacius”, to which toppings were then added. The innovation that led to flat bread pizza was the use of tomato as a topping.
Foods similar to flatbreads in other parts of the world include the Indian Paratha (in which fat is incorporated), the Central and South Asian Naan (leavened) and Roti (unleavened), the Sardinian Carasau, Spianata, Guttiau, Pistoccu and Finnish Rieska. Also worth note is that throughout Europe there are many similar pies based on the idea of covering flat pastry with cheese, meat, vegetables and seasoning such as the Alsatian Flammkuchen, German Zwiebelkuchen, and French Quiche. In 16th century Naples a Gillette flatbread was referred to as a pizza. Known as the dish for poor people, it was sold in the street and was not considered a kitchen recipe for a long time.
Since its the history and continuing from ages. We hope we follow the trend of firewood pizza in the name of BRICK FIREWOOD PIZZA in Zirakpur. And it will make tastes better.
Q2. There are various ways for brand expansion. What made you choose the franchise route?
Knowing that there are various ways of brand expansion, but the facts state that people now-a-days look up for everything all online, and moreover Franchise provides you more clients and the Franchise unit is already work on it, so its good if we do joint venture. And it is economical.
Q3. How do you see the growth of ‘Brick Firewood Pizza’ from the day you started it? In which locations Brick Firewood Pizza mark its presence?
We basically did oven manufacturing but then for display we opened our outlet in a dead location, and our outlet was only for display but gradually people liked the taste and it was loved by everyone and they liked the taste and developed a new taste too. So due to our location drawbacks we started it as home delivery model and we got a good response. But if this outlet is in walking market then the amount of sale will be 5 time more.
Q4. What kind of back end and frontend support you would provide to your franchisees?
We can support by providing you pizza oven set up ( which is technically hard to built) and who ever buys franchise, then we will teach him the recipe of pizza making.
Q5. What is the Unique Selling Proposition (USP) of ‘Brick Firewood Pizza’? How is your brand different from your competitors?
Simply as the word says our pizza is made in firewood oven, as compared to other brand as they make in micro oven which is harmful in health purposes. And firewood is good for health and good for taste
Q6. Where do you see your brand in the next 5 years?
Lets stay positive and we wish to be famous and known for best pizza all over India with the help of our customers and by the grace of God.
Q7. Please share the franchise facts of ‘Brick Firewood Pizza’ with us.
• Total Investment: 7-8 lacs
• Franchise fees: 2.50 lac (non refundable)
• Area Required: 400-500 sq.ft
• Royalty: 2000/month
• Margin: NA
• Payback period: