Simba Toys, one of the world’s largest toy manufacturers from Germany, in collaboration with its Indian master franchisee, Exelixi Management Company Private Limited, is gearing up to expand its retail presence across India, through franchise network.
In the process of expansion, the franchise criteria would consist of investments in between 15 lacs to 20 lacs, and area stretching across 1000- 1200 square feet. Simba Toys multi-brand toy store chain in India would exclusively import retail products from Simba Toy’s portfolio, along with some of the best known brands in other categories.
The company entered India in the year 2009 after signing a master franchise pact Exelixi. Besides, it is having presence in 22 countries worldwide.
About Simba Toys
In 1982 Fritz Sieber founded the firm of Simba Toys with his son Michael and 5 members of staff. Thanks to well- thought out corporate integration, the SIMBA DICKIE GROUP today combines several successful, independent companies, which all cover different toy segments.