1. Brief us on the origin and concept of your brand.
Sesame Street Preschool is the most recent activity of Sesame Workshop in India. Sesame Workshop is the New York based non-benefit instructive association behind Sesame Street, a milestone instructive TV program that achieves a huge number of kids consistently in more than 150 nations. The Workshop’s mission is to utilize the instructive force of media to help youngsters all around achieve their most noteworthy potential.
Sesame Workshop entered in India in 2006. It creates and appropriates superb and captivating substance through TV, radio, group radio, print, computerized and effort to target kids in the age-assemble 0-8 years It delivers the instructive TV program, Galli Sim Sim..the Galligalli Sim TV arrangement, has been viewed by in excess of 10 million youngsters every year since its presentation in India on national link channels, Pogo, Cartoon Network and Doordarshan.
Sesame Street Preschools unites the best of Sesame Street and Galli Sim’s substance, adjusted according to the Indian rules to the Indian preschool space. Benchmarked to the best practices in ahead of schedule adolescence instruction, Sesame Street Preschool attempts to change the ideal model in the preschool space making top notch training, showing principles and learning spaces open to Indian kids. The Sesame Street Preschool educational module and technique incorporates active task based learning, with innovative methodologies to cultivate basic intuition and critical thinking, making youngsters prepared for school as well as for life
2. When and why did you start franchising?
We began franchising in 2011. Connecting with a global preschool association like Sesame Street Preschool would be nothing short of what a portal to an effective vocation in business.
3. Share your brand’s USP.
• globally acclaimed Sesame Street educational module and substance.
• a educational module that coordinates varying media, computerized, print and outside in an exceptional set of exercises.
• a educational module that imparts the aptitudes of Imagination, Critical Thinking, Communication and Collaboration in youngsters.
• specially made Sesame Street assets for instructors that help them transact the Sesame Street Preschool educational program and philosophy.
• curriculum, strategy, educator preparing, approaches and base benchmarked to the best in universal and national early youth training practices.
• great accentuation on kid assurance and wellbeing, strengthening of kids, positive part displaying, consideration, shared appreciation and tolerance and guardian inclusion.
• a 360 instructive encounter past the Sesame Street Preschools, through the Galli Sim Simtelevision show and on computerized stages, for example, galligallisimsim.com, sesamestreet.org, Airtel Vod and amusements on Ipad, Google play.
• Children are ready not just for school but for life.
4. How do you make sure you stay one step ahead of the competition with the other brands into the market?
Sesame Street is the main brand that has a worldwide vicinity. Likewise in India we are the main brand that is available in schools, on TV ( through the Galli Sim Simtv show) and on advanced stages . Being preschool teachers ourselves we are ceaselessly creating top notch and inventive instructive materials over all media that is certain to keep us a venture in front of rivalry.
5. What training and support can the franchisees expect from you?
We offer our partners the following support:
• Complete operational assistance and guidelines in setting up the centre.
• Policies and guidelines for all aspects of the business.
• Furniture, teaching aids and library books are supplied by the company.
• Marketing support on a continuous basis.
o Continuous visibility through the Galli Galli Sim Sim television show, broadcast 6 days a week on Pogo and Doordarshan channels
o Online marketing and PR
o Marketing support during launch
o All marketing creative artworks are provided by the company.
• Assistance in the recruitment of Centre Head and Educators.
• Induction training to franchise owner and academic staff.
• Specially created educator resource, the Sesame Street Kit, for educators to transact the curriculum.
• On -site and ongoing online and telephonic training throughout the year.
6. What are the basic requirements to become a franchise partner of your Sesame Street?
• Investment: Rs 10-12 lakh
• ROI: 25- 55%
• Payback period: 2 years
• Area: 2000 sqft on ground floor with 500-1000 sqft outdoor area
7. Where do you plan to show your presence by the end of 2015?
We have 27 operational centres as of date and plan to reach a 100 by 2015.
8. How do you analyse this sector?
As per KPMG estimates, the preschool industry, a $530 million industry, is growing rapidly at 30 per cent CAGR. With a majority of preschools being in the unorganised sector, there is a huge potential for branded players who are offering better and standardised learning and other experiences, to attract consumers to the organised sector. The proposed preschool regulations are also likely to benefit the organised players. Also with 20.3million households with children aged between 2 years and 4 years, there is a huge scope to increase the market itself