Saree is one of the traditional outfits worn by women in India. It is the most preferred costume during the wedding. Saree is not just the six metre of cloth to be draped over the body but gives women a modest and gorgeous look,Though Sarees have become a fashion statement worldwide, Blouse remains an important component of a saree. People often think that a saree is most important or a lehnga is more important but if you look at the Bollywood actresses that are considered as the ambassadors of fashion in India, they give more importance to their blouses than the sarees or dresses. This is not because the dress or saree is not beautiful but because they know that true beauty of the dress and themselves is more expressed by the blouse rather than by the dress. Just Blouses brings you the blouses of all fabrics from chiffon, crepe to georgette which compliments your saree and permits you to look more beautiful by embracing your body extremely well.
Vaishali Shah the Owner of Just Blouses, an apparel brand claims that Ladies wearing our blouses look shockingly excellent, she also says that going to a beauty salon is important but people always remember how you dress.
Tell us about the journey of your brand, what challenges did you face initially?
I started my brand in September 2015 but my survey regarding launching my brand was started in 2013. I started my first outlet in Vadodara on 23rd sep 2015. At that time my concept was totally new for people to accept. But as they started visiting store’s they appreciated my concept and admired my collection. We didn’t face any challenges.
And the second important factor is our product can be teamed up with multiple attires to give it a different look every time a person wears it. Also our price range is from 850 rupees to 9500 rupees so we are affordable to all class of people. So these things distinguishes us from others.