India is turning into an investing spot for international players in food industry. Entry of big brands such as Mc. Donalds, Burger King has created an insatiable hunger for variety of burgers, with its cheap availability and quick service. The Quick Service Restaurant QSR industry perhaps is expected to grow 26 per cent every year from 2017, as market guru predicts.
Despite this extensive growth of mega international food brands in India, a research team Euromonitor International observes that the country still lacks the subsequent number of fast food chains. Having the population of 1.2 billion, the country has only about 2,700 chains of fast food outlets. This indicates the imbalanced ratio between the customers and the service providers of fast food companies.
Therefore, the role of local players begins from here. They help fill the gaps through franchise links to let more people from far off regions enjoy the perks of fast food chains. Mr. Fried Chicken (MFC), a local brand that started in 2011, is one such food brand.
Offering American food in Indian style, the brand is known among its customer for its spicy fried chicken, and hot and crisp burger, among other varieties in the menu. The idea of this Indian food chain was planted by Asgar Rangrez Modi and Sagar Bhosle, to offer a cost-effective quality fast food brand.
The Indian brand follows franchise route to grow its reach in Tier 2 and 3 cities and towns. Having its first outlet in Mira Road, Mumbai, the MFC has successfully expanded its franchisee in other parts of the city, including Belapur, Thane and Andheri. It is also present in the cities of Uttar Pradesh (Bareily) and Assam.
With its business model in the growing food industry in India, the brand offers a valuable franchise option to those who aspires to have their own business.
Franchise Model:-
|
Model |
Area | Investment | Margin |
|
Fine dine |
400 sqft | 20 Lac | 20-30% |
| Takeaway | 200 sqft | 8 Lac |
25-33% |