Hielo Beverages is a reputed firm engaged in manufacturing the finest assortment of high-grade, export quality natural mineral water, natural sparkling water and natural nectar based Fruit Juice.
Today we have brought to you a conversation that we had with Hielo’s CMD – Piyush Mathur
1. Tell us about the journey of your brand, PEAUR.
“PEAUR” is a dream project, our vision and our soul. Our brand comes with a lot of emotions and feelings to stand out as this fairly bankable and a proud entity of Hielo Beverages. As we talk now; PEAUR is still on its journey of the commitment it beholds within to offer Purity and Luxury to the lifestyle of the society it interacts with. PEAUR is a “thought” that took birth in our minds and was executed a couple of years ago to only offer the best assortment of light beverage through-end premium products like NATURAL SPRING WATER, NATURAL NECTAR FRUIT JUICES, FLAVOURED VITAMIN MINERAL WATER and adding.. via HIELO BEVERAGES INDIA PRIVATE LIMITED. As an industrialist and a growth believer, I always wanted to do something where I get my product getting interacted with our end consumers on first hand basis; taking FMCG rout to it. Light Beverages Industry in India brings the opportunity to create and offer so much within and expand its footprints on Global Podiums. And with that, I believe Youth of today relates, understands and accepts it the best. I see that as a future of Make in India initiative. PEAUR is simple and PEAUR is PURE .As we claim, so we serve. At Peaur we focus on two strong brand pillars i.e. “Pure” and “Refine”. Our ultimate goal is to serve the best, pure and healthy beverage to people that will enhance quality living and uplift their way of healthy living.
2. What were the challenges that you faced on this journey?
As challenges bring the best out of you, therefore all the challenges which came our way became our strengths or forte. However I must confess that, in quench of adding a right team to this vision I encountered a bit of struggle. Putting all the thoughts and ideas well in place, securing the strategy, creating our brand collateral and settling on no compromising approach added some delays to venture out on the floor. But delay turned fruitful. More ideas and better research got us here where we stand with the pride owner of PEAUR.
3. What has been the turning point in your venture so far?
PEAUR is an ongoing journey. We learn and we explore every day. Therefore, a turning point is yet to be witnessed. The real asset of my business is my team. They are motivated, responsible, interactive and are available for this dream project at all times. They have emerged as the breakthrough(ers) of our story and added a soul to PEAUR to offer PEAUR-ity. Beverages is one of the fastest growing and interacting industry in India. It has immense amount of growth and potential forecasted by various senior and bankable Industrial as well as Economical Experts who drew our attention and made us trail and conduct a research before implementing idea via HIELO BEVERAGES INDIA PRIVATE LIMITED. We are convinced with our passion and I am personally satisfied and happy with my team.
4. What are your views on the current Indian market scene?
Hielo Beverages India P Ltd intends to participate as one of the most trusted maker/producer in India. India is flying high in all the possible departments and our belief attests via venturing in Indian market. Its global reputation and placement has graduated and escalated a lot higher than what it was. Indians have drawn the site and consideration from the world, and that is all because of the youth and industrial contribution we extend on global platform. I repeat that India has a lot of talent to exhibit .They are emerging as great leaders and benchmark setters all around. A great business is directly proportional to a great idea and India has it. It’s the leaders who make the business big and not vice versa. The awareness has opened up and expanded the horizons for all dreamers who want to make it big in India as a businessman. We dedicate our venture to make in INDIA initiative and a PEAUR tribute to our country and we proudly give birth here and place ourselves globally.
Pressure is very healthy, it keeps you on your toes.
5. How do you cope with work stress and pressure?
The right balance is the correct approach. Being an entrepreneur, I have always been in a learning mode. Therefore in the pressure situation, I explore the ways out to crack the solution and beat the stress as well as pressure. I believe that pressure is very healthy, it keeps you on your toes. Being diligent helps you make the right choices and deal with the tougher circumstances with the right attitude for the betterment of self and your organisation.
6. What do you think are the advantages and disadvantages of being an entrepreneur?
I can only think of advantages today. I firmly believe that Entrepreneurship is a trait and quality of a wide scoop of extraction from the leadership quality. Hence I can only see the advantages of being in a position to command your path to the right direction and make your project a successful one. Entrepreneurship adds difference to the professional world, where you create and amend your own things/decisions and work towards an objective as a leader.The idea you own becomes the working factor for a lot. Challenges come as you proceed, but an entrepreneur knows how to meet and convert challenges into opportunities to explore and come out as a true winner.
Design short-term as well as long-term goals
7.Any advice/suggestion for budding entrepreneurs.
Put thoughts into action. India is a great market and a highly potential state to penetrate as a professional business personal. Keep up the motivation for self and the team, hold the passion, believe in yourself and do everything with conviction. Never give up in life and be determined to achieve the set goals. Beat all the impossibilities and make success a possible factor in your life. Wth that, I suggest that design short-term, as well as long-term goals and further, strategize the execution of your venture. Last but not the least, settle on no compromise, it will be honesty and quality that will be the deciding factor of the milestone you mark and create a history to remember and a contribution to the society.