India’s leading home-grown and premium lifestyle brand Park Avenue, which provides stylish and innovative wardrobe solutions, seduces the seductive with its Spring Summer 2012 collection for women, comprising lighter materials, relaxed comfort and yet chic and sensuous. There is a new collection available each month with alluring names such as Apollo, Jardiner, Tube and Edit.
Mr. Shreyas Joshi, President – Apparel, Raymond Limited says, “The Park Avenue Women’s Spring Summer 2012 collection uses lighter material like georgette, chiffons, & crapes with voiles and linens to give garments rich drapes and flow. Needless to say, linen adds comfort and class value. The styling of the casual day wear makes them proud of being a woman while that of the evening wear gives a somber lounge feel. Well, for those women who mean business, chic styling in the Park Avenue Women’s Spring Summer 2012 collection is highlighted with elegant detailing and vibrant colours to take the concept of conventional office wear to a fresh and exciting level.”
Smart business jackets, shift dresses, narrow fitted cropped trousers and an elegant range of super premium white shirts are the major highlights of the range. For the businesswoman, Park Avenue SS12 begins with a color palette of Sun kissed look inspired from the Apollo. It is dominated by a color palette of yellows, treated along with whites and red; and a cozy spring color palette. This is followed by the Black & White (a classic collection offered in business & evening wear), Jardiner and Tube.
Within the casual day wear offering, the styling has gone feminine with relaxed and comfort fits. Park Avenue SS12 has a lot of summer tops and dresses. The collections here are Apollo, Jardiner, Tube and Edit.
The couture (evening wear) of Park Avenue SS12 welcomes the summer with sheer chiffon tops, dresses, draped skirts along with some new products such as kaftans styled to give the somber lounge feel with muted delicate embellishments & subtle textures that gives the 3-dimensional feel. Premium quality chiffons, floral jacquards & ample feminine details in the form of ruffles & gathers complete the look & feel of the season. The collections here are Apollo, Jardiner and Tube.