Natuzzi enters India

A global leader in leather upholstery – Natuzzi has announced its foray into the Indian market. The Group offers a complete range of sofas and accessories to address different needs of consumers. It has a vast array of more than 2 million combinations of style, cover and function. Natuzzi, the signature brand offers a wide range of high end products delivering premium quality in terms of creativity, design, choice of materials and finish; Italsofa – which is the young living brand in the upholstery market targeted at consumers, looking for modern, young and smart lifestyles.Mr. Nitin Bahl, Natuzzi India Country Manager said, “At Natuzzi we follow the ‘how you live’ approach. Our unmatched product quality and designs have proved to be the key differentiator, making us the leaders in markets across the world”. He added “We will have various retail formats to address our customer needs ranging from standalone stores, galleries and point of sales. We would also be setting up two flagship stores in Delhi & Mumbai to enable customers experience the art of living – the Natuzzi way. Our communication and marketing strategy for India will focus on establishing long-term relationships with our suppliers, traders and consumers.”Research and Development are key focus areas of the group with large investments made to keep this edge. Pasquale Natuzzi personally manages this strategic activity through the Style Centre located in Santeramo in Colle, where 150 professionals are dedicated to the design, the study of worldwide trends and the selection of materials.With the aim of capturing more and more consumers spending on furniture, Natuzzi will be launching its ‘Total Look Living Room concept’ in India. The line offers consumers carefully coordinated living-room furniture and accessories, inspired by both contemporary and classic style of living to address each consumer’s distinct lifestyle. In addition to the convenience and value offered by these complete, one-stop shopping solutions, consumers can chose from a wide variety of furniture styles, coverings, colors, functions, as well as accessories like coffee tables, rugs and lamps.