A business profile is very important for any business franchised or own, large or small. As it gives an overview of your organisation. You can put your franchise business profile on your websites, blog, social media profile, press release, company brochures and any other place where you want to showcase your business. Here are some tips for writing good business profile.
Read other business profiles
Going through the profile of your competitors, industry leaders and other successful businesses will help you an idea of what kind of information others are including in their business profile. Make a note of everything you find interesting about others profile so you can incorporate similar information in your own business profile.
Focus on your strengths (Unique selling point)
All businesses need unique selling point, or something different which makes it different amongst competitors or similar businesses. Your unique selling point should be clear and to the point.
Focus on your values
Your business profile should reflect about what your company stands for. Weather this business is focused on making world better place or simply getting low price for end users. It is important to show your values to people.
Showcase your qualities
Highlight all attractive qualities your company has, everything comes under this such as qualified staff, satisfied customers, company history and many other influential points. For example we all have seen in many profiles its written “Trust of 100 years” it highlights the family connection and long history of business.
Mention awards and achievements
Any sort of award and achievements should be included in business profile. Business achievements are not only measured by official award if your organisation is doing something for society or social cause then mention it in your business profile.
Include keywords: Keywords are important nowadays
Nowadays keywords are very important and they are must if you are in online business .if you are using this profile for social media, blogs or anywhere on internet this will give you better location on search engines. Choose keywords related to your industry, product or services. You can also use your usp as key words.
Carefully choose your tone and style of writing
The tone and style should reflect the image of business you want to portray to the reader. It’s up to you if you want you can keep your profile strictly professional or you can write it in a friendly and approachable style.