Q.1. Can we start with an overview of Mobile Car Spa and what inspired you to start it?
Mobile Car Spa is a premium on call door-to-door car service. We are innovative in that our technology gives your car a sparkling new look in a matter of minutes. The idea of Mobile Car Spa came to our mind when we observed how busy urban life has become. People don’t have time to pamper their car even if they want to. So, we came up with this solution-oriented concept.
Q.2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome that?
See, what we do here is a premium service for cars. So, it involves high pricing. Although Indian upper middle class has the paying capacity; they were reluctant to try our services in the beginning. So, we gave free trials initially; sometimes discounts, so they could at least experience our offerings. After they saw the positive change our service brought on their cars, we became highly popular through word-of-mouth publicity.
Q.3. What is Unique Selling Proposition (USP) of Mobile Car Spa? How is your brand different from your competitors?
Mobile Car Spa is exclusive and very few players provide the services that we provide. We have an expert team of professionals combined with advanced technology to nurture cars. From car wash, scrubbing and cleansing to polishing, we give vehicles complete car care.
Q.4. Where have you marked your presence in India till date?
Launched in Mumbai, Mobile Car Spa is cruising into the Indian market at a fast pace.
Q.5. What kind of backend and frontend support will you provide to your franchisees?
- Planning & Designing
- Costing
- Staff selection and Training
- Vendors
- MIS
- Launch
- Publicity
Q.6. Where do you see your brand in next 5 years and what are your future strategies?
People are increasingly becoming aware of the Mobile Car Spa concept. We want to capitalize on this opportunity and cover every major city in the coming years.
Q.7. Please share the franchise facts of your brand with us.
- Total Investment: 15 lakhs
- Franchise Fees: 5 Lakhs
- Area Required: NA
- Royalty: 15%
- Margin: 25-40%
- Payback Period: 24 Months