India’s first Lebanese food chain, Falafel acquired by the Mirah Group plans to increase its outlets from seven to 30 by 2010. The brand was introduced in India in 2008 by JB Group’s JB N JEG Foods. Mirah acquired the food chain three months back.The flavours from Falafel include hummus plates with a variety of toppings, green salads, range of pita breads, desserts and their signature in-house lemonade juice.
Mirah, the owners of Gujarati food chain Rajdhani and newly launched Citrus Hotels, will invest Rs 300 crore across its hospitality ventures till 2010. Of this, Rs 200-250 crore will go towards Citrus and the rest for Rajdhani and Falafel.