In Conversation with Mr. Pawan&Pranav share the growth of his Brand in India. expanding the footprint in tier II and III towns, as well as overseas forays on the back of their new marketing strategy.
Q1. Can we start with an overview of your brand and what inspired you to start it?
Yes. Pawan and Pranav is the ultimate destination for the fashion loving crowd. We make customized high-class clothing right from Blazers, Sarees and Sherwanis to ethnic Indian wear. The inspiration behind Pawan and Pranav was creative thinking and designing rather than following market trends.
Q.2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome that?
The most difficult part was of course Brand Recognition in the initial days. The Designer wear market is dominated by foreign brands like Gucci, Louis Vuitton, Armani, etc. So, we took a creative and ethnic approach and started offering refreshing designs to Indian fashionistas. Our innovation paid off and we became a niche brand in this segment.
Q.3. What is Unique Selling Proposition (USP) of your brand? How is your brand different from your competitors?
We believe that ‘Change is Constant.’ Based on that, we have developed our USP:
- We constantly innovate in apparel designs, styles and themes so our customers always have something new to try.
- We are masters of ethnic craftsmanship. No one understands Indian beauty better than us.
- Our master tailors are experts and we always deliver designs on time.
Q.4. Where have you marked your presence in India till date?
Pawan and Pranav has a flagship store in Mumbai in the posh locality of Juhu, spread over 7000 sq. ft. We are expanding rapidly in India.
Q.5. What kind of backend and frontend support will you provide to your franchisees?
- Location Hunting
- Planning & Designing
- Costing
- Resource System & Visual Merchandising
- Staff selection and Training
- Vendors
- MIS
- Launch
- Publicity
Q.6. Where do you see your brand in next 5 years and what are your future strategies?
In the next 5 years, we want to cover upmarket localities of Indian cities that recognise the quality and craftsmanship of luxury Indian wear. We aim to innovate our designs and give the best fashion solutions to our customers.
Q.7. Please share the franchise facts of your brand with us.
- Total Investment: 80 Lakhs – 1 Crore
- Franchise Fees: 10 Lakhs
- Area Required: 1500 Sq. Ft.
- Royalty: 15%
- Margin: 25-40%
- Payback Period: 24 Months
Apart from this, there are many Apparel Brands who offer franchise opportunities in India.