Aditya Birla Nuvo Ltd’s unit Jaya Shree Textiles has exclusively launched 76th showroom of its brand Linen Club Fabrics in Alwarper, Chennai. The showroom is dealing wide range of linen fabrics and ready-to-wear garments. In fabrics, Linen Club offers from pure linen to exotic linen blends, and printed and embroidered linen fabrics suitable for wardrobes of men and women.
Talking about the store launch, S. Krishnamoorthy, President, Textiles Division, Aditya Birla Group, says: “The opening of this exclusive linen showroom is a big step forward for natural fabric lovers of Chennai. Having presence through about 3,000 multi-brand outlets across the country, we are now planning to expand the number of exclusive brand outlets from 76 to 200 by 2015. The company is also looking to tap Sri Lanka, Malaysia and West Asia in the long term to expand the business nationally.”