(PRESS RELEASE) Lecoanet Hemant brings to you LH GENES, the latest collection from the label. A new denim Line for Men and Women where urban details and artistic inspirations are transformed into this generation’s must have styles. The line is an energetic experience that embodies the brand’s roots and ‘forever cool’ aesthetic.
Entering a new phase of fashion, the collection focuses on freedom of expression comprising of an every-occasion for every-age wardrobe. The denims complement the traditional raw edginess and street-wear with sophisticated, tailored pieces that go beyond defined schemes and mere seasonal trends.
The innovative use of fits, fabrics, and finishes in denim are seen through Lecoanet Hemant’s concentration on craftsmanship and precision detailing in all pairs that they produce. Pioneered from the Lecoanet Hemant factory, patterns are engineered to international standards and industrially produced to ensure the urban look at a very affordable price range between Rs 2,500 and Rs 5,000.
‘Our new formula denims are for the Lecoanet Hemant customer who believes in experimentation and creativity. We wanted to create a free-spirited line to allow our customers to express themselves’ says Hemant.