He ruling denim brand of India, KILLER, is expanding its empire far and wide. It has opened its 2nd TKILLER excl in Nagpur Express Mall Shop No. 106, Behind Raman Science Center, Near Gandhi Sagar Lake, Mahal. Ph. 0712-2766556.
It is not just becoming the reigning brand of denim in India, but is also travelling across borders. One name that has taken over everyone’s mind when it comes to denim in India, is KILLER.
The new exclusive Killer stores and K-Lounges making their debuts at every nook and corner of the country is testimony of the brand’s growing popularity. The K-Lounge retail showcase all the 5 brands of Kewal Kiran Clothing Pvt. Ltd. under one roof, namely- Killer, Lawman pg3, Integriti, Easies & Killer for her.
The Killer range includes styles that suit every person’s individual attitude and style statement. The all-time favourite “Basics” range still enjoys a loyal following. The innovative “Fashion” range is in a constant endeavour to come up with new styles and its each collection is exciting and different in washes, treatments and styles. This is the result of an R & D team that works on over 500 designs a year out of which only the best are selected to form the new season collection.
Killer was the first brand to introduce “Worn Outs” in India. An international and trendy range of denims, each pair in this collection is made to look worn out through various processes without diminishing the strength of the material.
Launched in 1989 by India’s premier fashion house Kewal Kiran clothing Ltd., Killer has redefined denim fashion in India since its inception. Youthful, trendy and vibrant, it has become more than just a fashion brand.
It has become a form of expression for today’s youth. For the target audience for the brand, the 15-25 segment, the brand is an attitude statement. Killer Jeans, the largest selling denim brand in India, has an impressive product line that includes jeans, shirts, jackets. etc