Kalimark, a 100 year old beverages manufacturer, is on an expansion mode to launch a new range of drinks and adding the production capacity. The family owned business started in 1916 at Virudhunagar, made sodas and now it has transformed into a 160-crore business with modern production facilities in multiple locations.
Known for its drink Bovonto, the oldest brand of mixed-fruit flavoured soda, Kali Aerated Water Works Pvt Ltd has finalised plans to invest crores in a modern factory and roll out a range of branded drinks mainly targeting the youngsters. It plans at expanding across South India before gaining a pan-India presence and targeting export markets. As a result, it has re-launched Kalimark Paneer Soda, a rose-flavoured carbonated drink in a new avatar Vibro.
Managing Director of Kali Aerated Water Works Pvt Ltd – KPR Dhanushkodi said; the company is setting up a new factory at Sri City, Andhra Pradesh. Additionally, we are planning to launch drinks and fruit juices in PET bottles and glass bottles. This will help meet its growing demand in Tamil Nadu and the company’s market expansion plans.
The director of the company – S Chandra Sekaran said; the company will launch a range of fruit juices and non-caffeine energy drink in 2017. Bovonto now contributes more than 90 per cent of its business but the company hopes to broad base its offerings. Furthermore, in 2018, it has plans to launch ready-to-eat snack foods and drinks in cans for exports. Currently it exports to Singapore and is exploring a wide range of other markets.
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