US-based health juice brand, Jamba Juice Co., contemplates its entry to the Indian market through the franchise route. The Emeryville, California-based Company is looking for a suitable local partner, according to the reports.
“We have identified India as a priority market. Selecting the right partner is critical to our success internationally and this is particularly true for India,” said Thibault de Chatellus, senior vice-president, international.
Jamba Juice, set up in 1990, positions itself as a fresh and healthy brand at affordable prices. It sees potential in India’s Rs.8,000 crore quick-service restaurant market owing to consumers’ inclination towards fruits, juices and the increasing shift to healthy eating options as well as the country’s “attractive demographics, including the increasing middle class demand for affordable ‘treats’ such as premium coffees, smoothies”, de Chatellus said.