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Interviews

BLOOMING THE PROFITS IN EDUCATION & TRAINING INDUSTRY

Blooming Kidz Franchise
Mrs. Tapti Chaterjee, Director, Blooming Kidz
Mr.Ashwin Jalan, Franchise Head

 1. Please share the concept behind BLOMMING KIDZ origin and its growth to  success.
 ‘We at  Blooming Kidz believe in celebrating childhood with the same passion, love and  care as you do for your loved ones. We   believe   that   every   child   is unique.    So, we  have our own pedagogy.   That   helps   the child realize his/her   unique   abilities   in  systematic    manner.   We believe that learning   is treasure   that  will follow   its    owner    everywhere.  Every Child is Smart.   There   are many different  types   of    intelligence. Children     have   strength which we help them to develop.   ‘We do not  have to get our children to learn; only to allow and encourage them in their learning in  their 2nd Home. We do not have to dictate what they should learn; only to discern and  respond to what it is that they are learning. Your Child just doesn’t learn here, but loves to  learn, FOREVER.

BLOOMING KID’Za company providing Premium Kids Education and where we “Nurture Tomorrow’s Future”, little ones with a difference. We are a team of highly qualified and experienced professionals who have taken the initiative to provide unparalleled high quality services for our children. We create a “Second Home” for the kids, where they can feel safe and secure, explore, discover and learn more about this world.We make sure that they get the best while they are on the quest to learn the foundation of their life and personality. We bring in our latest and innovative technological approaches to communicate with our children & parents.

We are providing Theme Based Preschool, Day Care, Activity Classes – Spoken English for Kids, Smart Tuition all under one roof. We are unique in many ways like Theme Based Classroom, CCTV Surveillance, Talking Book Technology, Student Ratio 10:1, Playing & Activity Area, Integrate Curriculum, Tracking Child’s Progress, Quality Maintenance, etc. We encourage children to become responsible and independent people with a sense of moral responsibility and self- discipline, in a short span of time.

  1. What are your expansion plans?
     To provide these world class services across the India, BLOOMING KIDZ is offering Pan India Franchises. The Pan India Franchise network of this brand is expected to create ripples throughout the entire Pre schooling Industry. BLOOMING KIDZ is looking to setup 50+ schools over the next 2 years, with a main ideology of being the most advanced and affordable Preschool Franchise ever in the history of the industry.
  1. What will be the eligibility criteria for selecting the franchisees of your company?
    The criteria for selecting the franchise are that he should be business minded, financially strong and should be able to develop and maintain the team.
  1. What is the Unique Selling Proposition (USP) of BLOOMING KIDZ? How is your brand different from your competitors?
    The USP of Blooming Kidz is personalized Service to Franchise, CCTV Surveillance to Parents, Talking Book Technology, Android App for Parents, Quality Control at each and every level, Integrated Curriculum.

We are difference from other brand becoz of the above USP and secondly we are a company providing service and quality to our franchisee rather than just concentrating on the licence fee. We are providing 3 in 1 Business Module wherein we are providing Preschool, Daycare & Activity Centre under one roof.  We have planned the Franchise module in such a manner that in every stage we have a check point for Quality & Service whether ist a UNIT, AREA or MMASTER Franchise.

  1. What is the break even period for a franchisee in an Education business?
    The Break even point is anything between 1-1.5 yrs in the education business. Now this will differ from place to place and also on the involvement of the franchise.
  1. How many outlets do you presently have? Kindly share your expansion plans.
    We currently have 2 centres in Kolkata and are opening very soon, other places like Mumbai, UP, Bihar.
  1. What kind of support and training you offer to your franchisees?
    We support our franchisees in every way starting from :-
  1. Site Selection
  2. Designs
  3. Supply of Furniture, Fixture, Tools, Toys, Montessori Items, Soft Toys, etc
  4. Recruitment & Training Of Staff
  5. Provide all Manuals to run a centre
  6. Provide all guidance to run the centre
  7. Provide all reporting structure
  8. Supply of Student Kit (Bags, Boooks, Uniform, Diary, ID Card)
  9. Marketing Support
  10. Initial Marketing Material Support

We handhold our franchisee till the end since we believe that the franchisee is like a wife who needs to be handhold in the 1st year of marriage so that the relationship strengthens.

  1. Please share the Franchise Criteria of BLOOMING KIDZ with us.

Franchise Criteria is as follows:-

Unit Franchise :

Area Required – 1500 Sq Ft

LicenceFee : 1.5 lacs

Investment :  6-8 lacs

 

 

Area Franchise :

Area Required – 2000 sqft

LicenceFee : 4 lacs

Investment :  10-12 lacs

 

Master Franchise :

Area Required – 2000 sqft

LicenceFee : 7 lacs

Investment:  15-18 lacs

 

 

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