Intelligence is the capacity to do something useful in the society in which we live.It is the ability to respond successfully to new situations and the capacity to learn from one’s past experiences.Multiple Intelligence follows the same and is the No. 1 company in DMIT sector in India with continuous growth in it’s sales volume and customer satisfaction. It has product ranges to cater all the ages from 3 yrs to 65 years to transform the lives of individuals Our emphasis is on next generation education system with greater focus on making the new generation smarter , genius , inventor and out of the box thinker. as told by the Director of the company Mr. Praveen Surroch.
Elaborate about the inspiring journey of your business.
During Multiple Intelligence Limited’s 9 year history as a company, we have experienced and successfully navigated through several periods of extreme market volatility. Inspite of this we had overcome all the difficult situations due to our best quality products and service. We became the No. 1 company in DMIT sector in India with continuous growth in our sales volume and customer satisfaction. We are in the midst of another record-setting year combining our unique products and services with highly relevant innovation and differentiated customer. We are making a profound social impact in the communities we serve around the world, and will continue to do so today and into the future.
We provide services related to education system to kids , teens , adults , professionals . We have following products with specific benefits out of it.
- Brain Key – This is based upon GMIT ( Genetic multiple Intelligence test) to unlock one’s full learning potential and hidden talent . parenting , behavioural and career counselling is done by certified counsellors based upon the scientific report .
- Brain Trigger – This is an innovative mid – brain activation technique to improve memory , creativity , imagination and emotional stability. Workshop for kids is conducted by internationally certified counsellors.
- Resilience – This product is for adults and working professionals to improve their visioning skills , creative problem solving skills , positive relationship skills and stress management level.
- Poetic brain – This product has been designed to improve the performance of students in their exams and build confidence to do fast calculations and reading.
Tell us about the USP of your brand and where do you see yourself in next 5 years ?
USP of Multiple Intelligence limited is having product ranges to cater all the ages from 3 yrs to 65 years to transform the lives of individuals . MIL has products in wide ranges that are constructive starting from a toddler to elderly person who seeks peace of mind. Our brand is based upon utilizing the multiple intelligences to face day to day challenges and balancing of left and right brain. Our emphasis is on next generation education system with greater focus on making the new generation smarter , genius , inventor and out of the box thinker.
Market is very conducive for us to use our products and services. The technology, expertise and experience that MIL has can be used effectively across every population segment. Little over 31% of India’s population has children age group 5 to 19 yrs that are best suited for our products brain key and brain Trigger . There is close to about 25% of population in India in the age group of 20 to 34 years and this is more suited for our product Resilience.In next 5 years we will focus on products and solutions that boosts customer satisfaction and set new industry standards. We will create synergies with in the group by deploying a flat organization, simple decision-making processes and clear performance-management framework.
How long has the business been franchised and what is your vision for the business?
We are in franchise business since 2010 .Our vision is to transform the lives where everyone can explore their hidden potential ad lead a happy life.I would also like to take this opportunity to announce that we will launch our IPO in 2023. We will continue to move forward together towards securing our position as one of the world’s most innovative company.
What kind of training and support do you offer to the franchise ?
We provide following supports to our franchise.
- Lead Generation and pitching customers
- Marketing ( Physical and Digital )
- Training on Counselling
- Product Trainings
- Building franchise business
- Trainers for workshops
- Train the Trainer Programs
How many Centers do you presently have and how many among them are franchise run ?
We have total 51 franchise centres . 48 in India , 1 in Nepal , 1 in Srilanka , 1 in Malaysia.
What are your general thought on the education sector and how can it be improved ?
Education sector is the fastest growing sector in India and there is an ample opportunity to improve the education standard . Parents are very focused to provide best education to their children and add value to their lives . Education sector can be improved by incorporating innovative products and services with technological advancements to make child’s life stress free and more learning friendly.
Please share the franchise facts of your brand with us ?
Our franchise are able to run their business independently after 3 to 4 months. The ROI for our franchise is around 6 months. Our franchises are building the business part time as well as full time . They are very happy with the support provided by parent company and they feel like a family member. MIL organise’s an annual meet where franchises and counsellor’s are awarded for their contributions in sales , marketing , new ideas , counselling and customer satisfaction.