Understanding the fact that there is lot of potential for premium brands in India, into luxury, fashion and personal care brands, Gravitas Financial Inc, an investment and merchant banking firm, will be introducing large number of international high end fashion brands in India. The company is planning to invest 50 million Canadian dollars (250 crores). Gravitas is planning to bring Jessica Simpson, Vince Comuto, L’Agent . Gravitas has introduced Hanro, Pure Distance, Flake Bodysuits and Eshave in India. This company had brought Luxury Quotient India by introducing luxury and premium high end fashion brand offline and online as well.
Mr. Vikas Ranjan, executive vice president and co- owner of Gravitas Financial Inc, said that the investment will be made through a special purpose vehicle, New India Investment Corporation. Not only in the luxury sector, but Gravitas Financial Inc is also looking to invest in financial services, technology and education. The multi-brand stores introduced through Gravitas are looking for expansion through franchise model which will offer immense business opportunities in India. The company has raised, is also planning tap investors in India for funds.
Indian people have always been attracted towards luxurious things. From the medieval India, the Nawabs were the connoisseurs of luxury. India has always seen the huge consumption of luxury brands in India.