Sneha Fashion Center, the franchisee of kids’ apparel brand Gini & Jony is aiming to stretch the network of its brand to the border of India. The brand is all set the set to its stores in in Dharan, Birtamod, Biratnagar and Pokhara in Nepal in the next three to four months. The decision follows the rising demand of kids’ wears in these areas.
Sneha Fashion Center is already running Gini & Jony stores in Kamalpokhari and Chuchhepati.
In India, Gini & Jony has 232 exclusive outlets in more than 85 cities. Apart from India, the brand also has a presence in Dubai, Russia, Bangladesh, Sri Lanka and Bhutan. The company also manufactures and markets products under sub-brands like GJ UNLTD Jeans, Palm Tree, Baby Dreamz and Gini & Jony Happy Style. In addition, it is the authorized distributor of kids’ products of well known international brands such as Puma and Levi’s.
The brand recently unveiled its autumn/winter 2012 collection in various patterns and style for pretty girls and young boys. Founded by the Lakhani family, the retailer opened its first brand store in 1996 in Hyderabad.