US-based brand GAP casual wear is planing to open 10 stores mainly in Delhi, Mumbai and Bangalore by March 2016, and 40 over the next 4-5 years.
Gap open its first store at a south Delhi Mall at Select CITYWALK which opens on Saturday 30th May, Through this partnership with Bangalore based Arvind Lifestyle Brands Ltd for the expansion in India.Kangana Ranaut is coming for store launch, Initially focusing on opening stores in Tier 1 cities.Brand had done lot of research,The Brand into menswear, womenswear and kid swear clothing sold by Gap in India. women’s denims will start from Rs 2,000 and tops will begin from Rs 799. So, our pricing keeps in mind the Indian consumer.
Gap is famous for its khaki denims and that is the USP. In India they come up with the same collection, which they have in US.
Gap founded in 1969, they already have presence globally, it has more than 3,700 owned and franchise store. Ismail Seyis, vice-president of Gap Franchise, said the average size of Gap store in India would be 7,000 square feet (sqft), which was in line with its stores in other markets.
Gap has a bright future in India. Denim as a category is the fastest growing in the Indian apparel market…” said Arvind Singhal, chairman of retail consulting firm Technopak, noting that Gap is strong in the market for denims.The Brand come up with the low price.