Do you feel fashion can be converted into a business? Sure, it is a good idea. India’s youth is getting fashionable with increasing urbanism lifestyles. Indian clothing is brushing up with some exciting make-over; thanks to outgrowing apparel designers and incoming of fashion vistas to our market.
Not only do upper class people are obsessed with their dressing style and brands; middle class regions are, too, concern of their upsurge fashion outlook.
Therefore, India is inviting a profitable business platform for apparel brands; especially in the upgrading small towns. Fashion brands are sensing their fashion needs, as well as conscious of their spending limits. Combining these major elements, entrepreneurs in apparel industry are restructuring their products and its prices; and going all way with franchising to bridge expanding fashion demands.
You can say fashion in India is getting bigger, available, economical, demanding, as well as competitive.
Take a recent example of India’s contemporary traditional outfit brand. Fabindia; the company is looking forth to expand its reach in small regions by adding its 200 franchise stores. The news includes with a statement saying, “For the first time, we are opening franchisee operations because there is a lot of economic vitality in these markets,” said William Bissell, managing director of Fabindia Overseas.
The move clearly manifests the potential lying ahead in this industry. But you don’t need to compete with these colossal brands; rather, you can walk with them towards the road of growth, with faster pace, with franchising.
The industry is so elaborated that every section has its own specialty in the market. Like there is full grown kids’ fashion business followed by evergreen and dynamic women’s fashion industry. Even, old generation and plus size population have their fashion wardrobe expanding in Indian fashion business. So, by buy franchise in apparel industry you will land yourself in a dessert full of options.
Franchise option has made this industry more flexible in geographical reach. Like, tying up with local franchisees and stretching out their brand presence wherever demand calls fashion, more towards the non-metro cities; where competition and change is still gaining roots.
Ranging from traditional outfits to western wear, or tailor-made designer clothing; if you are ready to take your fashion and business sense together seriously; then these opportunities are just made for you.
The job will be rather full-time, and requires significant attention; as for an apparel store, direct public dealing is a crucial step to build business, only if you’re not in wholesale business.
So, if you have any plans to start apparel franchise business in India, we can definitely help you