Q1. Elaborate about the inspiring journey of your brand Diya? What were the ups and downs which you went through pulling off your brand?
Ans. I would like to introduce our company which will clear the journey of DIYA GAS
Diya Gas Bottling Private Limited, founded in March 2013, has set itself the goal of providing excellent service in the private sector LPG bottling and distribution field. Over the past 2 years, Diya Gas has moved in this direction steadily. A reflection of this effort is the customer base of over 50000 in parts of Haryana, Rajasthan and Delhi NCR with distributor network of 20.
Diya Gas is incorporated under Indian Companies Act 1956 company has its own bottling plant put up on a 6-acre plot at Village: Golagarh, District Bhiwani, Haryana which employs the most modern and sophisticated technology to ensure safe and quick filling process. A technically qualified team ensures complete safety and quality in the bottling process. The safety procedures adopted are on par with the public sector giants in the field and conform to the standards set by the Petroleum and Explosives Safety Organisation (PESO), Nagpur.
To ensure timely supply every time, Diya Gas has developed a fleet of carriers for BULK LPG and the distributors that ensure the cylinders are delivered to the dealer in time. The dealers on their part have a well-established system that delivers the cylinders at consumer’s doorstep. The response time on every booking is another reason that has made DIYA GAS a major player in the private sector.
DIYA GAS is committed to develop a strong dealer network to cater to the ever-growing demand for new LPG connections and also refilling requirements. Operating through a wide dealer network in North India, DIYA GAS has been able to keep its customers satisfied and happy. The service minded approach of the dealers and the customer support staff at the corporate office has been the strength of DIYA GAS.
DIYA GAS is used for various purposes like Domestic (cooking), Commercial (Restaurants & Hotels), Industrial, Hatcheries, silk industry, Gen-Sets. DIYA GAS cylinders come in 4 kgs, 12kgs, 15kgs, 17kgs, 33kgs LOT and 33kgs VOT .
DIYA GAS having ICRA rating certified assures you that safety continues to remain our number one priority. The emphasis we place on the health and safety of all our employees and customers has not changed in 2 years and won’t be changing in the future.
Q2. What kind of services you provide which could benefit the customers and in what sense?
Ans:
DIYA GAS BOTTLING PRIVATE LIMITED provides its offerings in following services
Commercial:
Commercial establishments such as Hotels, Restaurants, Caterers Resorts, Clubs, Cafes. Sweet shops, canteens, etc and other institutions such as hospital and hostels chooses DIYA GAS because of its products and services. Manifold installation and dedicated services.
Industrial:
Industries requires cost effective and efficient energy solution for various processes. In most applications, DIYA GAS is used as clean and cost effective fuel in furnaces, kilns, ovens, dryers, boilers, thermal fluid heaters, hot air generators etc.
Our Products and services are preferred by various industries because we offer a key solution for gas installations- cylinder or bulk. Liquefied Petroleum Gas is fast gaining popularity in industries for a wide variety of uses. Amid all this we were helped by one of the leading consultancy companies namely franchisezing who assisted us in discovering our true potential.
- For industries today, quality, costs, efficiency, environment, heat controllability, among others, are major concerns when it comes to choosing the right fuel.
- LPG addresses all these – making it the ideal fuel choice for a host of industrial applications.
- LPG is a pure, clean energy source which provides even and controllable heat. This makes it the ideal heat and power source for a wide range of industrial uses.
- Since LPG is almost free from sulphur, it can be used in sensitive situations such as chemical processes, etc.
LPG is also used for space and process heating to power industrial ovens, kilns, furnaces, machinery and in food processing units.
Maintenance:
- Get your LPG manifold periodically serviced
- Before carrying out any maintenance work, a work permit shall be obtained
- All maintenance operations inside the LPG yard must be carried out by authorized service personnel only
- No hot work like welding, cutting, heating shall be carried inside the LPG installation (fenced area)
- All maintenance work for burners or combustion system should be carried out through authorized service personnel.
DOMESTIC
We have an extensive gas agency network. Currently our domestic gas agency network is present in
Haryana, Rajasthan & Delhi NCR.
Domestic Cylinder Refill Price for the month of _ AUGUST
| STATE | PRICE OF REFILL |
| Haryana | 430 |
| Rajasthan | 430 |
| Delhi NCR | 430 |
* 12kg cylinder price, inclusive of all taxes & duties.
* Delivery charges extra subjected to a max.Rs.30/-(3 Km radius)
** Subjected to price change every months
New Connection price
| Item | Price*(Rs.) |
| Connection Charges | 3200 |
| Gas Cost | as per city |
PRODUCTS
LPG predominantly consists of propane (C3) and butane (C4). LPG is gaseous at normal ambient i.e., surrounding temperature and atmospheric pressure. LPG can be stored as liquid at ambient temperatures and under moderate pressure (5-6 kg/cm2) i.e., 5-6 times of atmospheric pressure which is 1 kg/cm2. LPG meant for domestic/commercial/industrial use and conforms to Indian standards specification number IS 4576: (This is a standard specification laid down by Bureau of Indian Standards which is government body.
Packed Cylinder:
1. 04 KG
2. 12 KG
3. 15 KG
4. 17 KG
5. 21 KG
6. 33 KG
Domestic and Commercial segment:
LPG cylinders of various sizes -5.5kg, 12kg, 15kg, 17kg.Serves a wide range of energy consumption for Households, Chat Stalls, Bakery, Small Eateries, Restaurants and Star Hotels using gas cylinders of various sizes -4kg, 12kg, 15kg, 17kg, 21 kg, 33 kg.
Industrial Segment:
LOT (Liquid Off Take) is an economical mechanism for higher LPG consumption especially in small scale industries and ancillaries using gas cylinder of sizes-33kgLOT and 33kgVOT (Vapour Off Take)
Bulk:
Serves the need of large energy consumers in industries and big commercial establishment through bulk LPG supplies along with complete engineering solution
Q3. What is the USP of your brand and Services?
Ans: DIYA GAS is strict to the following:
- Quality: DIYA GAS is strict to its quality standards and never compromise with it at any cost. DIYA GAS maintains the ratio of C3(50):C4mix(50) during summers and C3(70):C4mix(30) during winters which is termed as the best ratio for all uses.
- Customise Need of Customer: DIYA GAS is available in different varieties which has been designed after a deep survey to meet the need of different customers.
DIYA GAS also give an option to customise the cylinders and the ratio of the Propane and Butane in the LPG as per the need.
- Quantity: DIYA GAS cylinders are always sealed after the three stage inspection of the quantity and follow the norms of ISI and BIS for the packing of cylinders as well as for the Bulk LPG supply.
Customers has the option to ask for the weight of the cylinder during delivery of the cylinder either it is a domestic or commercial or industrial user.
- Support & Emergency Services: Apart from all DIYA GAS provides 24*7 customer support and emergency services for all its customer and distributors.
- Insurance: DIYA GAS is a responsible corporate. Each and every customer safety is responsibility of the company. For this DIYA GAS cylinders follow the standards governed in CYLINDER ACT 2004 and BIS. Each and every cylinder of DIYA GAS covers Accidental Insurance of Rs. 10.00 lacs.
- Hassle free Instant Booking & Delivery: DIYA GAS provides the customers hassle free platform to book a cylinder, connection on a click through its Web Portal, Android App, IOS App, IVR.
DIYA GAS is committed to make the delivery 24*7*365 for its all customers.
Q4. What are your expansion plans and future prospects? How will you be doing it?
Ans:
- Increase Distributor Network:
At present Company is having a network of 20 distributors. In the coming future company has planned to increase its distributor network. Currently company is having 20 distributors in Haryana, Rajasthan and Delhi NCR.
- Increase Bottling Plant Units:
At present DIYA GAS is having its first and chief LPG Bottling Plant at Village: Golagarh, District: Bhiwani, Haryana. Company is planning to set up more Bottling Plants in the coming future to cater other areas. As per the plans of the company, DIYA GAS is planning to set up units in Uttar Pradesh, Rajasthan, Punjab, and Bihar.
- To enter into Auto LPG Sector:
DIYA GAS is planning to enter into the Auto LPG sector in the coming near future. For this company is doing the survey at the moment and will complete it up to the end of NOV 2016.
- To enter into CNG Sector:
DIYA GAS is planning to enter into the CNG sector in the coming future. DIYA GAS has set its target to enter into this field in Aug 2017. For this company is indulged in the Survey, R&D and training.
Q5. What kind of training and support do you provide to your dealers?
Ans:
TRAINING:
- Corporate Training
- Technical Training
- Support Training
- Security & Emergency Handling Training
- Fire Fighting Training
SUPPORT:
- Licensing & Documentation
- Construction of godown
- Initial Setup of Market.
- Free Transport of the cylinders to the Dealer godown.
- Advertising.
- Free Customer Support and Emergency Services.
Q6. What are your thoughts on the Market that you provide service to?
Ans:
Traditional application of liquefied petroleum gas (LPG) is for cooking purpose which was dominant driving factor and it is going to continue its impact on the growth of LPG MARKET over the forecast period.
LPG is considered more clean fuel as compared with coal and beneficial for environment and hence recommended by government. India is one of the countries which provides subsidy on LPG cylinder purchase. LPG market is expected to witness the growth due to its usage as transportation fuel, Domestic usage, Commercial and Industrial Usage owing to the low cost and environment friendly characteristics when compared with gasoline and diesel.
Due to increasing demand of gas and oil, LPG demand is also growing, making profits to industry. LPG is replacing other fuel substitutes due to its environment friendly characteristics, which is expected to drive the market in coming years. Increasing use of LPG in automobile and Industries is going to impact the LPG gas market over the coming era.
Key drivers such as cost saving and emission norms are expected to drive the growth of LPG market. However, substitutes like CNG, coal, induction among others are expected to restraint the market growth. Distribution technology evolution of LPG such as distribution of LPG through pipeline is the major opportunity to increase the growth of the LPG market.
Application Insight
LPG gas finds application in segment of residential/commercial, auto fuel, chemical and refinery.
Key driving application of LPG gas market is residential and commercial segment due to its application in cooking and legislative regulations which are going to impact the market positively. Hotels, restaurants, hospitals, canteens, educational institutions, hostels, residencies among others use LPG as cooking fuel due to its lower cost.
Automobile industry providing new LPG enabled fuel technology is expected to witness the higher growth in coming years. However CNG, gasoline and diesel enabled automobiles may restraint the market growth. LPG is replacing chemicals in many applications such as it is used as refrigerant in place of hydro-fluoro-carbon and chlorofluorocarbon. Hence, chemical industry is also expected to grow LPG market.
Use of LPG in refineries is unexplored segment hence it is expected to grow at slower rate.
Regional Insight
USA and China are the leading providers of LPG in global market while, North America, Middle East and North Africa are the major producers of the LPG in global market. Furthermore, Asia Pacific is the largest consumer of LPG in global market due to higher population in countries like China. Asia Pacific is expected to drive the major growth of the LPG market over the forecast period. Developing countries such as India, Russia and Brazil are expected to witness growth in consuming LPG. Europe and North America are already developed market regions.
Competitive Insight
Bayegan, Aygez, China Gas, Bharat Petroleum Corporation, Dolphin Energy, Huntsman Petrochemical, ETG companies, Indian Oil Corporation Ltd., Oman Oil Company, Oil & Natural Gas Corporation Ltd., Petredec Ltd., Qatargas, Phillips 66, Qatar Petroleum, Qatar fuel, Shell, Vitoland, Tasweeq among others are the global key players in LPG market.
INDIAN MARKET BEHAVIOR
Talking about the Indian Market, India is the third largest LPG Market in the world. Here PSU is dominating the market at present and Parallel Marketer i.e. Private players are capping the market gradually. The market is providing new opportunities every day. Upcoming Government policies are market friendly for the private LPG player and is going to benefit to the Private players as well as the end user.
Today, the biggest challenge in the market is subsidy which is given to the domestic customers by the government which seems to be withdrawn gradually from the market which will open gates to an extent to grow into the domestic sector.
Coming to the Commercial / Industrial sector today private players dominates due to the Quality, Prices, and the services. If a private player want to dominate the market it needs to raise its standard in services and quality. This is the only key which unlock all the locks in the market.
Coming to DIYA GAS here we are new to the market and capturing the market step by step. DIYA GAS is strict to its SOP and is working only with the strict vision and mission of the company.
Mission
Our commitment is to be part of every home, delivering the trusted brand of LPG through warm and personalized service -the DIYA GAS way.
Vision
As a responsible corporate citizen contributing to the economic growth of the areas we serve, DIYA GAS will be:
The preferred LPG brand of Indian homes, Industries, and Commercial Users.
DIYA GAS OBJECTIVE:
- To promote a profitable and sustainable business activity that meets the customer’s needs.
- To increase the company’s market share
- To gain the competitive edge
- To increase the company’s role in relations to social responsibility
- To provide excellent customer service
- Self growth through the growth of our channel partners
- Where can you see your brand DIYA GAS in the next five years time?
Ans: DIYA GAS is fast spreading its Dealer network beyond its existing areas of operations i.e. Haryana, Rajasthan, Delhi NCR..
DIYA GAS also has plans to develop its networks in a few more cities and States i.e. Punjab, Uttar Pradesh, Uttaranchal, Himachal Pradesh, Madhya Pradesh, J&K etc.
In the next five years, DIYA GAS has plans to increase its customer base to about 10 lakh households, with 750+ Packed LPG distributor network, 10 LPG Bottling Units, 10 Bottling Assistance Units, Operate about 100 CNG stations, 100 Auto LPG Stations at various locations.