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Interviews

Delivering Taste Of Success Via Franchising

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Mr. Keirron J Patil , CEO, Laziz Pizza

The motto of  every successful brand is to  generate business opportunity to people who can be self employed & can create platform of job opportunities to others.  Laziz Pizza is one of the brand who is making successfully entrepreneur. In a  conversation with Mr. Keirron J Patil , CEO, Laziz Pizza, shares the story of  Laziz Pizza success and expansion.

Please shed some light on the origin, growth and success of Laziz Pizza?

Laziz pizza is a brand name run by Kiran Enterprises belongs to Kolhapur City in Maharashtra, Established in 2010, it’s a sister concern on kuber Exports, The  company has its own Laziz Pizza outlet in Kolhapur & 15 franchisees operational across India. Franchising is one of the world’s fastest growing and most lucrative modes of doing business. It is beneficial not only to the person who initiates a business but also to his partner who accepts this business concept and expands it in his own territory. Pizza outlet business is definitely promising for our Indian market & Laziz Pizza recipes are unique, affordable & definitely tasty where from kids to elders all will relish.

What all services and products that Laziz Pizza deals in?

We have a wide range of menu with mouth watering taste it includes Pizzaria(Pizza), Burgers, Sandwich, Laziz Grills,  Sides and Dessert. Laziz Cherry Pineapple, Laziz Egg, Laziz Apple, Laziz Keema, Laziz Desi, Laziz-E-Khas, Laziz-E-Tej and Laziz-E-Framaish are our unique pizza items.

What strategies you employ to maintain the standards of your company?

Mainly the Food quality, Different Variety of food, Hygiene, Good service, affordable rates, company give on job training to franchisee staff, so the quality,taste is maintained on every outlet.

What are the future expansion strategies?

We have Target of 200 Laziz Pizza outlets across India, followed by in Bangladesh, Sri Lanka, U.A.E.,  Middle East Asia.

What motivated you to go for business expansion of Laziz Pizza?

Its unique Taste &Variety of pizza , and wonderful business module with less Investment.

 How many outlets of Laziz Pizza are currently in operation, and how many of them are running through Franchise?

We have 15 franchisee operational, company has its own outlet in Kolhapur.

How will your brand’s business model benefit aspiring entrepreneurs to build a successful career?

Best part of this business is it’s a free lance module, company does not share any profits from franchisee , no royalty, Less Investment, ROI is faster, Pizza Industry is promising Industry, Laziz Pizza the name itself will give good business.

What support and training you offer to your partners?

We provide Start up kit which includes Machinery like oven, griller, delivery boxes, etc list is big, we provide on job training, software ,etc.

What strategies do you follow to handle competition from your organized and unorganized counterparts?

We are not competing any brand, our pizza are Tasty and definitely different & we are confident of our product taste & Brand, Our counter parts, our franchisee have direct access with us for any guideline.

What opportunities and challenges are laying ahead in this sector, considering Quick Serving Restaurant sector, which is getting bigger with time?

Pizza is a baking process, we  provide  fresh pizza base from our kitchen, so fresh pizza are made on day to day basis, we do not provide frozen pizza, so it cant be in quick serving restaurant, yet we try our best to deliver the order earliest possible, It’s a Promising business to go for.

 

 

 

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