Hyderabad based Brand, New York Pizza and Fried Chicken(NYPFC) have the combination of 50 varieties of Pizza thus covering menu of famous Pizza brands with crispy juicy chicken covering menu of KFC thus both the most demanded food under one roof is available in New York Pizza & Fried Chicken outlets. They also have Burgers to Sea-food, NYPFC serves whole lot of food, all under one-roof. The Menu is well thought and elaborates, catering to all age groups of the family.
Brief us on the origin and concept of your brand.
It All Started few years ago in 2011, when we were looking for a place where friendsAnd families could gather and relish the rich American flavors with a dash of Indian tadka; suiting all age groups. Our foundation is built on fundamental thoughts of – “Great food, Pleasant Ambience, Value For Money”.Eat! Love!! Live !!!Symbolizes NYPFC.
When and why did you start franchising?
- NYPFC started Franchising in 2012.
- Promote young Entrepreneurs
- Promote more employment, is a small helping hand towards peoples growth.
- We strongly believe that “Our Partner Success Is Our Success”, this motto along with our “Passion for Food” and “Low Setup & Operating Costs” is helping us in scaling our brand to new heights.
Share your brand’s USP
- No Profit sharing
- No Royalty, Marketing & Advertisement Fee
- Powerful brand association spread PAN India (North,South,East&West)- 2 countries , 17 states in India
- Low setup and operational cost with high returns
How do you make sure you stay one step ahead of the competition with the other brands into the market?
Passion, Continuous Innovation, Commitment, Team Work
NYPFC’s engine runs on these values and this is what makes us different ahead of the Competition. Our passion for serving great food has helped us in delivering the best dining experience to our customers and enabled us to scale up to great heights within few years of inception. We’re committed to our customers; and to our franchisees!
What training and support can the franchisees expect from you?
OPERATIONAL & BUSINESS MANAGEMENT SUPPORT
Location / Site Inspection
Floor layout design
Standardized Interiors Designs / Suggestions
Guidance for Govt licensing and all other official formalities
Access to NYPFC approved vendor network
Equipment Procurement & Installation – Through our established vendor partners
Raw material procurement – Through our established vendor partners
Staff training
Centralized chef training and On-the-site training
Technical know how
On-going business support
Regular / Need based Restaurant Audits
MARKETING & ADVERTISING SUPPORT
Standardized Branding Designs
Get benefited from NYPFCGs strong brand positioning
Ongoing advertising campaigns (Flyers / Designs)
Designs for collaterals such as promotional flyers, posters, Banners etc
Suggestions for market development
What all parameters do you follow before opening your outlet at a particular location?
- Location (i.e., location plays a key role in the QSR industry)
- POD (Point of delivery system), the location inspection before finalization.
- Market Catchment Study / Analysis
How do you analyze this sector?
Quick Service Restaurant(QSR’s) have been a key segment for the Indian food service market And have grown over the years with their focus on affordable and competitive pricing clubbed with catering growing consumer need as convenience increased appetite and catering for international food with India flavors.
As per the recent study by IIM students; the present QSR market is estimated at size of INR 5,500cr (USD 1060 million). This is projected c to grow at CAGR of 25% to reach INR 16,785 crore (USD 3,230 million).
QSR have established their foothold in the major cities and are now expanding into smaller cities with smaller formats.
How many outlets are you planning to open by this year end?
Presently present in India & Africa with 80 outlets.
NYPFC as a team has a target of 100 more new outlets in this financial year 2014-2015.
- Franchise Criteria:
Brand NYPFC AFC American Pizzaz Area : 1200 SFT 600 SFT 300 SFT RoI : 18 – 24 Months 18 – 24 Months 18 – 24 Months Investment : 27.50* Lacs 12.50* Lacs 12.50* Lacs Franchisee Fee 5.00* Lacs 2.5* Lacs 2.5* Lacs Expansion centers : PAN India PAN India PAN India * Doesn’t Include Taxes, Transportation, Premises Advance, M&A, Working capital Expenses