WOW Concept is made with an idea of making the all time favorites Indian Ethnic Fast Food snacks hygienic and standardized. The Indian snacks are accepted for their taste all over the world. we want to make the reach the Indian ethnic food all over the world maintain its mouth watering yummy taste but in a better way, WOW range of product includes wide range of Indian Street Food like Vada Pavs, Bhajiyas, Pattys Momos etc. We are pledged to make WOW the Leading Indian Hygienic Fast Food Chain. Now the brand is looking for Franchisee in India. In an interview with Mr.Harpreet Singh, Director, WOW Vadapav India shares the growth and future plans of the company.
1. When and how did WoW Vadapav enter India?
WoW started in India about 2 years back with a vision to make reach the Indian ethnic fast food all over the world. Maintaining its mouth watering yummy taste but in a complete hygienic way.
2. Share Your brand’s USP
Our brand’s USP is Hygienic, tasty food at affordable price with a range of over 80 products ready to be served in less than 5 minutes. No dependency on skilled labor. Excellent returns on the investment and continuous introduction of the new products.
3. How many outlets do you presently have in India? Kindly share your expansion plans.
120 outlets spread in Delhi, Gujarat, M.P., Chhatisgarh, Rajasthan, U.P. and Karnataka. Looking for expansion Pan India with a target over 500 centers by 2015.
4. What kind of support and training you offer to your franchisees?
The training of the staff is provided by the company. We provide all the products till door delivery. Support provided in designing and setting up the outlet.
5. What all parameter do you follow before opening your outlet at a particular location?
The parameter before opening an outlet at a particular location is as follows-
- The outlet location should be at high foot fall areas. Bus stand, Railway station, college/school area, Market area, Malls or crowded areas should be preferred.
- A commercial property owned/ rented/leased at the prime location admeasuring around 150 Sq. Ft. along with basic amenities as power and water connections etc.
- Arrangement of 2-3 working people for outlet.
| Franchise Criteria: | ||
| Area | : | 150 Sq. Ft. minimum |
| ROI | : | 50% to 60% |
| Investment | : | 6 to 8 Lacs |
| Breakeven | : | 8 to 10 month |
| Current Centre | : | 120+ |