Retail News India: Worldwide dessert and fast food restaurant network Dairy Queen needs a speedy chomp of India’s quickly developing QSR (brisk administration restaurant) market. After starting chats with Reliance Retail to present its dairy business failed to work out, it is learnt that the organization is searching for new accomplices to dispatch its burger chain in the nation.
Dairy Queen, which is claimed by American combination Berkshire Hathaway, works around 6,000 stores in 19 nations. Headquartered in Minneapolis in the US, it is best known for its signature delicate serve dessert. “The organization would at first need to take a gander at opening around 100 burger stores here,” said an individual acquainted with the matter. In any case, a few telephone calls to the organization’s central station were not returned.
Dairy Queen is not alone. In the course of the last few months, a percentage of the world’s top burger chains including Carl’s Jr, Wendy’s, Burger King, Fat Burger and Johnny Rockets have affirmed their section into the nation. Samir Chopra, gathering administrator of Cybiz Corp, which is bringing American burger restaurant network Carl’s Jr to India, says that burgers are quick supplanting pizzas as the fast food of decision. “Additionally, on the off chance that you take a gander at India’s QSR market, it has, shockingly, been developing in spite of the swelling,” says Chopra
The nation’s QSR business pegged at Rs 5,500 crore in 2013 by administration consultancy firm Technopak is assessed to develop at a CAGR of 25% to achieve Rs 16,785 crore by 2018. An Assocham study uncovers that Indians are consuming out all the more regularly nowadays, upwards of eight times each month, however short of what the individuals in the US (14 times), Brazil (11 times), Thailand (10 times), and China (9 times).
Concerning brisk chomps like burgers, Arvind Singhal, executive of Technopak, says that there is a developing number of urban buyers in the nation who are looking past mass-market burgers. “I wouldn’t say that individuals are searching for an extravagance experience regarding the matter of burgers, however they are doubtlessly taking a gander at better add-ins and more decisions,” Singhal says. American doughnut organization and café chain Dunkin Donuts tasted accomplishment in India just when it incorporated its currently well known ‘Extreme Guy’ burger in its menu.
The aggregate size of India’s burger business is evaluated to associate with Rs 1,000 crore. The chaotic area represents 40% of offers while Mcdonald’s controls 75% of the piece of the pie in the sorted out division. This is Dairy Queen’s second attempt at entering the Rs 2,47,680-crore Indian sustenance administrations showcase after 2011