Carlsberg group being the world’s fourth largest brewery group is united by the thirst for great people, brands, and moment. Our motto; we never settle, but always thirst for the better – explains what Carlsberg is all about. With the courage to dare, to try new things, to take risks, we constantly raise the bar. We don’t stop at brewing great beer; instead, we brew a greater future for our audience. This passion in us continues to burn and forever keep us thirsty.
Carlsberg India will be expanding its production capacity in India by setting up eight plants; one of them will be in Karnataka. Michael N, Jensen, the managing director of Carlsberg India said that we are looking at expanding capacity by 500,000 hectolitres. Carlsberg India has shown a considerable growth over the past two years with brands such as Tuborg. Moreover, Carlsberg India saw a growth rate of 42% growth this year led by strong demand for its beer brand Tuborg Strong, which registered the highest growth including Tuborg Green, Carlsberg Elephant and Carlsberg Green.
Growth for Carlsberg came after the demand went down in the first half of 2015. However, in the December quarter, warm winters in North and better urban demand helped boost sales.
Thus, Asian markets have pulled up sales for the beer company from the past years. We see the growth of the Asian division as an opportunity to expand through franchising.
Did You Know
- Tuborg Green was awarded the “Most popular Brand” in the Lager category at the Indspirit 2014 Awards.
- Tuborg won two accolades at ‘Product of the Year’ consumer survey 2013. Voted as the most innovative product for Tuborg brand in alcohol/beer category in the, nationwide consumer survey.
- With the launch of Tuborg Green and Strong, Carlsberg India was the first in India to introduce the packaging in the form of a unique pull-off cap that does not need a bottle opener. Tuborg Green also won the Ambrosia prize for best new-comer brand in 2009.
Apart from this, there are many other food and beverage brands offering franchise opportunities in India. Contact Franchisezing.com now!