Ethnic wear has always found a unique place in women’s wardrobe. Despite of the influence of western wear in India, tradition clothes mark a special place in women’s heart. The industry also proves the fact that the ladies ethnic wear brands will grow with multiplier effect. Many brands have observed this fact and accordingly modified their product lines.
Camouflaage Fashion Pvt. Ltd. is one of the leading women ethnic wear brand in Mumbai. We spoke with Mr. Anssar Querreshi, Director, Camouflaage Fashion Pvt. Ltd, to know more about his brand and expansion plans for future.
0.1. Throw some light on your brand, ‘Camouflaage’. What is the Unique Selling Proposition (USP) of your brand?
We launched our design studio two decades ago, when India was still in the nascent stages of the couture era. What started off with a singular passion has evolved over the years into a fascinating sartorial journey. Today, with a list of elite clientele, and overseas presence in UK, Canada and South Africa, Camouflaage couture stands out by virtue of its distinctiveness in terms of colors, silhouettes, fabrics, weaves, embellishments and embroideries.
1. When did you start franchising? Why did you choose franchise route?
Camouflaage fashion started with franchising in the year 2014.Camouflaage fashion has chosen franchise route with a vision to take camouflage fashion to every corner of the world and expand its business through franchise route.
2. How many outlets do you have at present? How many of them are franchised outlets?
We provide all technical, marketing and sales training at the franchise locations and also support in followings aspects like, strong branding, training programmes, ongoing operational support, marketing assistance, real estate assistance, construction assistance, purchasing power.
3. What are your expansion plans via franchising? Which all cities do you wish to tap?
Camouflaage fashion has the expansion plan via Maharashtra, Gujarat, Rajasthan, Karnataka, Andhra Pradesh, and Tamilnadu.
4. What sort of training and support do you provide to your franchisees?
We provide all technical, marketing and sales training at the franchise locations and also support in followings aspects like, strong branding, training programmes, ongoing operational support, marketing assistance, real estate assistance, construction assistance, purchasing power.
5. Where do you see your brand five years down the line?
Five years from now, with camouflage building strong clientele across India and abroad we will have the highest market share in the value retail women’s ethnic wear segment.
6. Please share your franchise facts with us.
Area: 1000 sqft (minimum)
Investment: 50-75 Lakhs
ROI (in %): 110%
Breakeven period: 8-12 months