Bonjour is planning to start off with its own exclusive brand outlets (EBO) in NCR, after being traditionally affiliated with MBOs and large format stores like Lifestyle and others. Since its launch in North India three years back, the company is managing only five exclusive stores.
By the end of this year Bonjour is set to add few more stores in NCR.
The company has been witnessing a steady growth of 22-25 per cent and for 2013, it has set a target of achieving 40 per cent growth apart from increasing its manufacturing capacity by about 60 per cent this year. Bonjour also has plans to launch wellness-hosiery products. It’s looking at building a separate plant for processing and dying various yarns for this purpose.
The company’s product portfolio include: socks for men, women and kids of all age groups, stockings, tights for girls and handkerchief for men. The focus has always been on creating new products with latest technologies. The company has also taken up the license for Doraemon and will create Doraemon socks for a period of 4-5 years under the brand name Bonjour for kids.