Bausch and Lomb, India’s leading contact lens brand, has announced a tie-up with Farhaan Akhtar-Deepika Padukone starrer ‘Karthik Calling Karthik’.
The company has launched ‘Experience the change’ promotion, inviting all spectacle wearers to avail free contact lenses to transform their looks. The tie-up is in sync with the movie’s central theme of “personality transformation” and Bausch and Lomb’s mission of dramatically improving the vision and lives of people.
Sunil Gadgil, GM – Marketting, Vision Care, Bausch and Lomb India, said: “We chose to partner with ‘Karthik Calling Karthik’, since the movie’s theme is in perfect synergy with our belief that small changes can help an individual to transform themselves and achieve higher goals.”
“The movie depicts positive outcomes in the central protagonist’s life as he starts the process of transforming his looks and personality, through small changes like switching to contact lenses from spectacles. In the same way, we hope that this promotion will have a very positive effect on the lives of consumers, who choose to enhance their personality by opting for contact lenses,” Gadgil added.