Announcing the results, Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, “We are happy to announce successful results again. With an increase in the number of pairs sold, the first quarter of 2012 began on a promising note. We have continued on our strategy of expanding our retail foot print, improving our merchandising and coming up with newer & better designs. We also continue to focus on our product quality and comfort”.
Bata India continued to open new stores in the first quarter of 2012. The expansion drive saw stores opening across metros like Delhi, Mumbai, Chennai, Hyderabad and Bangalore. It also increased brand penetration in mini metros / tier II cities such as Ambala, Anand, Bilaspur, Hissar, Bhopal, Kannur, Indore, Bareilly, Gaya among many others. The Company opened 61 new Bata stores during the period. Hush Puppies brand also saw expansion with the opening of 4 exclusive new stores and 2 shop-inshops in leading department stores in the same period.
The Company launched its Spring Summer collection for 2012 that is crafted with forever fun spirit. The collection had an array of footwear in vibrant colours and vivid patterns to suit individual styles for men, women and children. The company is focusing on its offerings for the younger audience by bringing new designs with bright and trendy colors through its brands like Northstar for youth, Weinbrenner for outdoor & lifestyle footwear etc.. Bata India also launched a wide range of Ladies handbags with contemporary designs and colors which were received very well by the customers.
With better quality and value for money products, the wholesale division has sustained excitement amongst the dealer network. Working with dedication & innovation the division has achieved excellence in quality and greater degree of growth.