Arrow has launched an exclusive store for their Arrow New York collection at Great India Place Mall, Noida. Arrow New York’s popularity and rising demand led to the launch of this modern 700 square feet retail store in the city. Inspired by the art and fashion scene in New York, this store reflects the attitude of the hip, young and classy and yet remains uniquely Arrow. The Arrow New York collection was launched in 2011 and designed specifically targeting the youth.
The collection is a range of stylish formal wear that will appeal to the youth who is a trendsetter, wants to stand out and edgy in his dressing. With the slim and lean fits coined ‘Zero calorie work wear’, Arrow New York’s clout with the fashion-forward has increased considerably. The exclusive store for the range is already a hit with the customers.
The store also retails Arrow Woman – a chic line of ensembles for the urban woman. Speaking about the exclusive store, Rishi Vasudev, COO, Sr-VP & COO, Tailored Clothing & Sportswear Division (Arrow, Gant, Izod), Arvind Lifestyle Brands said, “We decided to launch an exclusive store for Arrow New York as we have received an overwhelming response from the customers. Arrow New York is a huge hit in India, especially amongst the youth and we think Noida is the perfect place for the first exclusive store and to catch higher footfall.”