If we try to estimate the market of bottled water we will get to a hilarious figure of 3,000 crores which is growing every second of every hour with an annual growth rate of 25-30 percent. This method of bottled water is dominated by Bisleri International with a candid 50% plus market share. Other brands which include Tata group’s Himalayan, Pepsi’s Aquafina and Coca cola’s Kinley and Kent Ro systems responsible for bringing the revolutionary reverse osmosis technology to India, Kent R O has evolved and emerged as a market leader with a vision to guide good health to its customers.
Talking about Eureka forbes, it is continuously expanding ways of reaching out to its customers in innovative and creative ways. Its passion for delivering quality products ensures satisfaction of its customers. It has a good numerical strength of 15,000 dealers over 1,800 major cities and towns in India providing consumers with drinking water which is safe for its customer’s health and is available anywhere and anytime whether it be their workplace, home or on the go.
Certified by WQA (water quality association) which is the oldest third party testing and certification program of this industry of packaged drinking water is the brand strategy to create product differentiation as an international quality product seal.
Its mission, being creating business opportunities in an inventive way to bring palpable growth for its investors as well as its customers by getting rid of water related problems hence giving good health to its customers through their impeccable high standard products.
Expected investment for franchise is about 2 crore
Expected payback period- 7 to 12 months
Expected ROI- 115%