Consumers nowadays are continuing to broaden their concepts of snack foods beyond potato chips and cookies, and food companies are also responding accordingly. Driving expansion in the snack food category is due to the increased preference for healthy snacks that excite consumers and fit into their conscious lifestyle. Busy shoppers view snacks as Mini-Meals and are snacking more than ever before, perhaps because they are more healthy snacks available today. Keeros, a brand of Roasted super snacks which are healthy and also safe for diabetics aims to add Health and Happiness to people’s life.
1. Start by telling us about yourself? Why did you pick this sector, and how has your journey been so far?
Ans. Keeros is a consumer brand of Roasted Super snacks which are Healthy for All & Safe for Diabetics.
The core team comprises of Sachin Sahni & Simran Sahni. Sachin is the Founder & CEO of KEEROS. He is an MBA & a Fitness expert while his wife and Co founder Simran is a nutritionist by profession but entrepreneur by heart. Since 1999 the duo has been running a chain of Wellness & beauty centre’s by name of Health Zone & Glamour Zone in Lucknow & Punjab with 6+ center’s, 100+ employees & 40,000+ satisfied customers.
After the careful observation of the ill effects of the 21st century lifestyle & how prevalent diabetes has become, they noticed that people love easily available snacks like potato chips & salted crackers that are low in nutritional value and high in calories. The team recognized the opportunity to create a Guilt free, Healthy & Tasty snack that is on everyone’s wish list but not available at an arm’s length. Also, diabetics often get hunger pangs in between meals and it can be detrimental for their health if they consume sugary, unhealthy stuff.
2.What services do you offer and how does that distinguishes you from other companies which provide the same product?
Ans.# Snacking can be healthy and healthy products don’t miss on taste, at KEEROS we have proven it.
# Our carefully chosen super food ingredients, the unique recipe and taste, premium & convenient packaging & attractive pricing.
# Distinct Positioning – Tasty and nutritious packaged Roasted super snacks that are Healthy for all & Safe for Diabetics.
# No artificial – colors, preservatives or flavors.
3. Where do you see yourself in next 5 years?
Ans.We see our-self as a national & global brand which is passionate about adding Health & happiness to peoples’ lives through its diversified portfolio of food products in the long run, to be India’s best Health Snack brand if not the largest in the medium to short term. A listed company with a worth of Rs 500-1000cr.
4. How much do you think social media helps you in creating awareness about healthy food and lifestyle?
5. If you had one piece of advice to those who just started out, what would it be?
Firstly, work on identifying a real world unsolved problem that you can solve with your expertise or area of interest and then see if you can give a practical solution to it through a product or service. If that problem already has a solutions then work on providing a solution which is FASTER/ BETTER or CHEAPER. Don’t just run after what everybody around is doing, try to enter a field which is exciting to you or you have an expertise in. Big, successful businesses can be created through passion and not by just a desire to earn lots of money. Chase your passion and dreams, money will follow.