Q1.Can we start with acomplete overview of your brand; and what inspired you to start Rainbow pre-school? What was your vision when you started it?
Rainbow began its journey in June 2007. From the time of its inception, rainbow has traversed many boundaries to develop its own expertise in preschool education. Our excellence can be exemplified by the fact that rainbow is probably India’s first preschool with more than fifteen thousand (15000) students within 6 years and franchisezing is helping us create business opportunities.
Our aim is to create a happy and stimulating environment where a restless child is molded into an all-rounder, who can use his five senses effectively by enjoying and acquiring new knowledge. Rainbow lays a solid foundation for their future. The grooming starts from day one and over the days, witness how your child moves from dependence to independence from shaking coordination to refined skills, from body language to verbal communication. At Rainbow the curriculum and activities is designed where your child can grow & learn in a holistic environment.
Our motto is: “WE STAND BY WHAT WE SAY”.
Q2.According to you what is the Unique Selling Proposition (USP) of the brand? How is your brand different from your contemporary competitors?
Rainbow International Preschool Ltd, 9+ year’s old established preschool brand, successfully running 8 of our own branches, 15+ franchises & K12 School as well (CBS board) in Mumbai. Our biggest flagship preschool branch spread over 33,000 sqft is the largest preschool in Maharashtra. Over 100+ best-in-class teachers and staff, make Rainbow International Preschool an efficient and professionally run institution. Quality, Facility & Safety is the three key drivers of the success of Rainbow.
We believe more in after sales support Quality delivery, Safety, Hygiene& Parents participation.
Q3. Where have you marked your presence in India till date?
We have 8 company owned branches in Mumbai & Thane. We have 15 + franchise branches in Mumbai. Navi Mumbai & Nasik till now. We will first develop ourselves in Western India & then North, South & East.
Q4. What kind of backend and frontend support you would be providing to your franchisees? How will you manage to be their supporting pillar?
- Branding
- Start up assistance
- Support to get Right people in right place
- High Quality training Module
- Life Changing pedagogy
- Planned & Clearly defined Territory
- Constant Research & Development Support
- Day to Day Operational Support
- Sales & Marketing Collaterals
- Own web page for franchisee
- Expert Guidelines on Interiors
Q5. Where do you see your brand in the next 5 years from now and what are your future strategies and prospects regarding your brand?
We see our brand presence allover India with pre-schools & International k12 schools.
Q6. Please share the franchise facts of Rain-bow pre-school with us.
- Total Investment: 10 to 12 lacs
- Franchise fees: 2 lacs
- Area Required: 1000 to 1500 sqft
- Royalty: 15%
- Margin: 30 to 35 %
Payback period 12 to 18 months