Q.1. Can we start with an overview of Café Basilico and what inspired you to start it?
Café Basilico is the 1st European style Café in Mumbai to provide a lavish aura and enticing food to visitors. Café Basilico is located in areas rich in art and culture, and incorporates natural beauty into its design. People visit, chill and enjoy here. The thought for Café Basilico came to us when we found that most of the cafes in India are boring and don’t innovate. We wanted to give a refreshing and international feel to the local café industry.
Q.2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome that?
The Cafe industry requires an efficient and systematic operation. For a proper running of the café, we needed vendors, backend support, supply chain management and a fully functional IT system. Café Basilico hired the right vendors and expert IT tools which smoothen the entire operation for us. Now, we can focus on our core product.
Q.3. What is Unique Selling Proposition (USP) of Café Basilico? How is your brand different from your competitors?
We are dedicated to two things: our customers and food. We have a mesmerizing list of food from Pizza to grills all served in a natural and pleasant ambience. Our customers enjoy an uninterrupted time in our peaceful café, away from the daily rush of city. Café Basilico is frequently visited by celebrities, bringing us into the spotlight.
Q.4. Where have you marked your presence in India till date?
Our Café is attwo locations in Mumbai (Andheri and Bandra), plus in Goa and Gurgaon.
Q.5. What kind of backend and frontend support will you provide to your franchisees?
- Administrative Assistance
- Strategic Planning
- Staff
- Launch
- Marketing
- IT Support
- Location Hunting
Q.6. Where do you see your brand in next 5 years and what are your future strategies?
In the next 5 years, we want to impart our European café experience to all those who seek refreshing ways to relax. We aim to open 60-70 stores across the country in the coming years. We want to make our café stand out from other players.
Q.7. Please share the franchise facts of your brand with us.
- Total Investment: 1.25 Crores
- Franchise Fees: 15 Lakhs
- Area Required: 2500 Sq. Ft.
- Royalty: 15%
- Margin: 25-35%
- Payback Period: 24 Months