Q1. Can we start with an overview of Just Dogs and what inspired you to start it?
Just Dogs Superstore and Spa is a full-service pet business dedicated to providing high customer satisfaction in quality pets, quality pet care, and furnishing a fun and clean atmosphere for dogs at an acceptable price. The Founder, Ashish Anthony, owns many dogs and realized that there are not many reliable pet services in India. Hence, he started Just Dogs to fill that gap.
Q.2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome that?
Actually, there were two hurdles we faced in the initial stages. We wanted to provide all pet services at one place. So, a lot of store planning and vendor selection went into it. Another difficulty was the substandard practices other players were following like selling injured dogs at hefty prices. This was affecting the credibility of pet stores. So, we created clean and hygienic stores with quality pets for sale. Gradually, we became the trusted name for all pet services.
Q.3. What is Unique Selling Proposition (USP) of Just Dogs? How is your brand different from your competitors?
Our USP is:
All Pet Needs at One Place
We are the only brand in India which provides all the products and services related to pets at one place, ranging from pet grooming, pet breeding and dog food to spa or gifts and toys for dogs.
Superior Customer Service
It’s our passion that helps us impart superior customer service to pet owners.
Convenience
Whenever pet owners need our services, we are always nearby, either through our physical stores or an online presence.
Q.4. Where have you marked your presence in India till date?
We are dominating Gujarat with 10 Just Dogs Superstores and are expanding on a PAN India level.
Q.5. What kind of backend and frontend support will you provide to your franchisees?
We provide following support to our partners:
- Location
- Architecture
- Budget Optimization
- Supply
- Staff
- Training
- Advertising Strategy
- License
- IT Support
- Online Customer Support
- Launch
- Audits
Q.6. Where do you see your brand in next 5 years and what are your future strategies?
In the next 5 years, Just Dogs is planning to open 40 stores in different cities of India. We understand the pet care dynamics better than anyone and are devoted to our clients.
Q.7. Please share the franchise facts of your brand with us.
- Total Investment: 27 Lakhs
- Franchise Fees: 7 Lakhs
- Area Required: 1000 Sq. Ft.
- Royalty: 10%
- Margin: 40-45%
- Payback Period: 24 Months