Q. 1. Can we start with an overview of Howra Burger and what inspired you to start it?
Sure. Howra Burger is a cheerful place which serves sexy, mouth-watering and lip smacking burgers that never cease to surprise food enthusiasts. Our burgers are healthy and fresh. We saw burger players in India whose menu was dull and lacked the genuine desi taste. So, we came up with Howra Burger which provides a spicy taste and home-made sauces to give customers a delicious treat every time.
Q.2. What has been the most difficult aspect of getting your brand off the ground and how did you overcome that?
The Burger is a western concept. We already had players like McD, KFC and Burger King who have a massive following in India. So, to compete with them and create a unique image was a gigantic challenge. But, we stayed true to our vision. Our chef made tasty and sumptuous burger recipes which were just wow and irresistible. Result? The Indian youth is now crowding our outlet and giving huge orders online.
Q.3. What is Unique Selling Proposition (USP) of Howra Burger? How is your brand different from your competitors?
Howra has changed the perception of burgers in India. Our burgers are not junk but healthy and people consider a Howra Burger, a complete meal. Every tasty burger is hand-crafted with authentic Indian spices. Howra Burger’s ambience is fun and friendly; people come here to enjoy themselves and have made it their social adda.
Q.4. Where have you marked your presence in India till date?
We have our flagship outlet at Breach Candy, Mumbai and are opening up in all metro cities.
Q.5. What kind of backend and frontend support will you provide to your franchisees?
• Location Hunting
• Administrative Assistance
• Strategic Planning
• Staff
• Launch
• Marketing
• IT Support
Q.6. Where do you see your brand in next 5 years and what are your future strategies?
We want people to think about Howra when they talk about burgers. In the next 5 years, we want to penetrate all major cities, to cater to burger lovers. We aim to open 60-70 outlets in the coming years. Our strategy is to transform the perception of burgers from junk food to a healthy meal.
Q.7. Please share the franchise facts of your brand with us.
• Total Investment: 30 Lakhs
• Franchise Fees: 7 Lakhs
• Area Required: 700 Sq. Ft.
• Royalty: 10%
• Margin: 25-40%
• Payback Period: 24 Months